GlobalCom is significantly more than just a network of highlight professional PR agencies. It also offers full service market research services with access to a panel of some ten million respondents worldwide. B2B or consumer, our director level team provide consultancy from start to finish, to ensure our quality research services delivers on your objectives.
Consumer and B2B market research
Consumer market research involves talking to members of the public. Some consumer research uses what is known as a nationally representative sample, which enables you to gather a reliable estimate of the views of an entire country. Alternatively, consumer research selects a sample based on a particular characteristic of interest, such as parents, pet owners or coffee drinkers.
B2B (Business-to-Business) market research uses the same methods and techniques as consumer research, but it samples people because of the job that they do. Because businesses buy differently from consumers, B2B research sometimes involves interviewing people in different positions in the same company, such as the IT Manager, the Finance Manager and the Procurement Manager.