From cosmetics and designer furniture to consumer goods to FMCG and washing machines to financial services, the GlobalCom PR Network can meet your needs. We have intimate knowledge of global markets but from from a local perspective. Our innate ability to exchange experiences and knowledge between the PR agencies helps us gain an insight into the various global markets with their distinctive cultures, to develop relevant creative ideas.
That is why, for example, for product launches and brand extensions to new markets, customers prefer to rely on our expertise and media contacts. Our PR agency network works for many well-known brands and offers a comprehensive communications service portfolio. We assist our customers with product launches and on-going PR campaign support.
“It is our job to transport a company’s or brand’s messages to a variety of target groups via the local media in a way specifically tailored to their preferences.”
Ralf Hartmann, GlobalCom PR Network (Munich)
Our network comprises 80 independent PR agencies and serves clients in 38 sectors, ranging from cosmetics to the automotive industry. There are 1,500 specialists in more than 100 countries working for internationally recognized brands, which demonstrates the quality of our portfolio. With our network of professionals, GlobalCom PR Network identifies similarities and differences among consumers in various countries to create campaigns that, while global, make sense for the culture of each place. That’s why, for example, for product launches and brand extensions to new markets, customers prefer to rely on our innate ability to exchange media experience and knowledge.
In terms of lifestyle public relations, we can be your boutique PR partner for blitz digital and offline campaigns, or we can take on and develop fully-fledged multi-market campaigns, effecting lasting change and disrupting the status quo.
A great number of our specialists come from more traditional PR backgrounds and have many years of experience dealing with the media and public institutions, but nearly all GlobalCom members are on top of the game when it comes to digital PR and marketing, so you can rest assured that you are in extremely capable hands.
In very broad terms, consumer public relations generally focuses on how a company communicates with its target audience in relation to its offer of products and services, of which Fast-Moving Consumer Goods (FMCG) is only a segment of. Factors like brand reputation play a key role due to the way consumers associate perceived brand values with social status and the relationship between brands and consumers can depend massively on such aspects. Lifestyle PR, on the other hand, focuses on promoting products and services designed to attract a more specific type of consumer, driven by with a specific lifestyle.
Public relations for Consumer & Lifestyle brands helps companies attract consumer attention in a variety of highly competitive environments, as well as develop and nurture long-lasting, positive relationships with their audiences. To succeed in this respect, it is important that brands have a clear proposal that leverages market research and audience data with creative messaging and strategic placement in order to create impact.
That said, we should note that consumer and lifestyle PR can cover a suite of industries and market verticals, from food & drinks to automotive, fashion, tourism, health, finance, technology and many more.
As a network of full-service public relations agencies, our expertise spans multiple industries, world regions and skills, covering every possible area of business interest. From traditional PR, marketing and advertising to fully digital, we can creatively look at developing the right solution to suit your specific organisational needs.
Services include:
Analyst relations, media relations (including press releases, thought leadership and advertorials), market research and consumer research, influencer marketing, paid search and SEO strategies, content marketing and content writing, bespoke web apps and website development, product launching marketing, branding services and positioning, reputation management, digital PR, social media marketing and many more.
Feel free to get in touch with us for a complete list of services.
We have worked with lifestyle and consumer brands in numerous countries to deliver results that speak for themselves. From small scale public information campaigns to cross-continent public relations and everything in between, we connect top brands with their audiences.
GlobalCom PR Network has been working successfully with clients for more than 15 years. Our global PR network comprises some 80 expert agencies that can provide public relations services for consumer and lifestyle brands in over 100 countries worldwide, whether it’s large scale or local PR campaigns.
Use the adjacent form to get in touch with us about your consumer public relations campaign and we will get back to you in no time.
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