Consumer PR, Lifestyle PR, FMCG PR – Where Are We?
In very broad terms, consumer public relations generally focuses on how a company communicates with its target audience in relation to its offer of products and services, of which Fast-Moving Consumer Goods (FMCG) is only a segment of. Factors like brand reputation play a key role due to the way consumers associate perceived brand values with social status and the relationship between brands and consumers can depend massively on such aspects. Lifestyle PR, on the other hand, focuses on promoting products and services designed to attract a more specific type of consumer, driven by with a specific lifestyle.
Public relations for Consumer & Lifestyle brands helps companies attract consumer attention in a variety of highly competitive environments, as well as develop and nurture long-lasting, positive relationships with their audiences. To succeed in this respect, it is important that brands have a clear proposal that leverages market research and audience data with creative messaging and strategic placement in order to create impact.
That said, we should note that consumer and lifestyle PR can cover a suite of industries and market verticals, from food & drinks to automotive, fashion, tourism, health, finance, technology and many more.