Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Storytelling in PR and Marketing

The importance of Storytelling in a PR and Marketing strategy

There is no doubt that telling a story appropriately has proven to be a powerful tool to conquer audiences. Brands that develop a well-constructed storytelling concept achieve a better market positioning by connecting emotionality with stakeholders,…
measuring PR success

Mastering Media Metrics: How to Measure PR Success?

In today's fast-paced digital landscape, measuring the effectiveness of media activities is more critical than ever. Whether you're running social media campaigns, launching print ads, or investing in online content, understanding how to evaluate…
Group Photo GCPR Summit 2023 Tokyo

A Recap of GlobalCom’s Tokyo Summit 2023

At the 2023 GlobalCom PR Network summit in Japan, participants engaged with industry leaders, expanded knowledge, and gained insights into trends. Workshops, lectures, and discussions fostered learning and networking, and forming new partnerships.

AI-generated fake news: what is the real threat?

Since ChatGPT’s launch last November, public opinion has transitioned through three distinct phases: first intrigue, then excitement and now fear. It’s safe to say we were all impressed when OpenAI’s flagship project first displayed its…
Corporate scandals can be averted with good PR

Kan skandaler undvikas?

De flesta företag slipper för det allra mesta att få tuff kritik. Skandaler är undantag och till och med att få rejält negativ publicitet i medierna är ganska ovanligt. Men när det trots allt händer kan det få besvärliga konsekvenser. Faktiskt…
Corporate scandals can be averted with good PR

Can corporate scandals be averted? With good PR they can

On most days, companies will be able to avoid harsh public criticism. Corporate scandals are more of an exception, and getting really negative publicity in the media is quite unusual. But when it does happen, it can have dire consequences for…

„Home or Office?“ – a discussion about our Workplace today and in the future

Our colleagues Markus and Rebecca recently discussed if offices still match the zeitgeist, to what extent New Work influences the relationship to customers and how they imagine the workplace in twenty years. As co-founder of Communication…
Sustainability Trends 2023 – What Are Technology Experts Saying?

Sustainability Trends 2023 – What Are Technology Experts Saying?

The many ways in which technology can contribute to sustainability were very much a part of our 2022 communications and PR initiatives. Therefore, we asked our clients as well as industry experts and contributors to our CleanEnergy-Project “Which…

Earth Day 2022: Essential role of PR for sustainability education

“PR agencies have an essential and positive role to play in environmental sustainability education and campaigning”, says Spreckley Partners’ MD, Richard Merrin. As part of its wider mission to promote clients working towards a safe,…
Communicating employee appreciation

5 tips to better convey employee recognition

Capable and engaged employees are a core factor for the success of any organization. Current neurobiological research results show: By conveying appreciation, managers make a significant contribution to the retention, motivation, performance…
Is Radio a Good Method of Advertising Today?

Is Radio a Good Method of Advertising Today?

Companies pumping a large amount into the marketing budgets, with the sole aim of engaging prospective clients... Yearly, most companies hunt for effective marketing channels. Mostly, radio advertisement is more ideal for local businesses…
Modern Marketing

Technology Application in Modern Marketing

Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…