PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Pros and Cons of Facebook Adshttps://www.bigstockphoto.com/de/image-405636794/stock-foto-russia%2C-st-petersburg%2C-8-december-2020-facebook-largest-social-networking-site-in-the-world-on-the-s
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Pros and Cons of Facebook Ads

As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of…
Trends in artificial intelligencehttps://www.bigstockphoto.com/de/image-379883593/stock-vektorgrafik-ai-robot-cyborg-running-on-screen-smartphone-in-hand-cybernetic-girl-accelerates-in-cyberspace-art
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Trends in artificial intelligence

Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
China’s largest social media platformhttps://www.bigstockphoto.com/de/image-312690478/stock-foto-tula%2C-russia-17-06-2019-wechat-on-the-phone-display
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China’s largest social media platform

WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
Social Media Checklist
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Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
Micro-Influencer in 2021https://www.bigstockphoto.com/de/image-295234597/stock-foto-business-concept%2C-word-micro-influence-on-sticky-paper-over-beautiful-reverberation-gradient-backgro
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Relevance of Micro-Influencer in 2021

The Dilemma According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers, and most actively avoid sponsored posts that seem uninformative…
Influencer Marketing Relies on Authenticity
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Influencer Marketing Relies on Authenticity

It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…
Weltfrauentag: Gleichberechtigung im BerufslebenBigstock
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International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
There is no vaccine for fake newshttps://www.bigstockphoto.com/de/image-358742228/stock-foto-fake-news-coronavirus-on-red-background-fake-news-mobile-concept
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There is no vaccine for fake news

Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros…
How to Turn a Crisis into an Opportunity for Success?
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How to Turn a Crisis into an Opportunity for Success?

The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flextime working…
5 Major Marketing Trends to Prepare for
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5 Major Marketing Trends to Prepare for in 2021

The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…
How to promote a brand on TikTok?
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How to promote a brand on TikTok?

A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million…
inclusion of people
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Diversity, Equity, and Inclusion – growing interest but lack of guidelines

December 3rd is the International Day of People with Disabilities. The interest in creating more inclusive environments is at an all-time high, but at the same time, there is a lack of praxis-oriented guidelines – especially with regards to…