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GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


During the past weeks we have published several of posts on how the Covid-19 related measurements have influenced our business lives, have accelerated trends such as the progressing digitalization and virtual events, triggered changes in social media management and the need for cost effective PR support.

The team of Statista has now summarized trends and changes in our every-day life in an animated infographic. The isometric-style illustration covers trends from remote work and learning to online purchasing habits and video gaming activities.
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Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s less familiar and comfortable. Already challenging, brand management is now like dancing on a tightrope.

As unlikely as it seems, there’s a unique opportunity underlying the awfulness of today’s pandemic. Now is the time to pause, reevaluate strategies and plans, and react nimbly to the transformed communications landscape.

With social distancing in place around much of the globe, social media’s use is skyrocketing, with 66 percent of users projecting increased time spent on social platforms. With breakneck coronavirus-induced shifts in everyone’s day-to-day reality, forging meaningful connections that have a lasting impact means reimagining strategies and tactics for the time being, if not the long-term. Though that sounds challenging, it is doable. But, how and where do you get started? These recommendations will help you to realign for the current environment.
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New formats that will help to make your online events more interesting

In the context of a pandemic, a number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and information storm is constantly attacking. A corporate event will help your employees to distract themselves, relieve anxiety, see each other, unite and ultimately increase their productivity. We are sure that this will benefit your company. Specialists of the Communication Agency 4D have prepared several options for organizing the remote corporate events.

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How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms unlike ever before, in an effort to keep us connected and entertained. Innovation in content creation coupled with creative features being rolled out on platforms themselves is contributing to this shift in the way in which social media is being used. Here are a couple of things we’ve noticed:

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Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators.

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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the issue of utility and safety. Fear about the introduction of the 5G network is, therefore, no exception. There have been protests against power lines, production of electric cars, construction of mobile towers, in the near and distant past. At their core was a concern for health and impact on planet Earth. It is therefore not surprising that the opponents of the 5G network organized a movement against it, whose activities, among other things, resulted in a global protest against the 5G network on 25 January 2020.

PR experts are facing a challenging task caused by skepticism and fears. How to introduce this technology and innovation based on the 5G network? Similar to other crisis communications, open and fully transparent communication on this issue is paramount. Read more

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses, a conversation opener at any social event, because “nothing says loving, like something from the oven’”.

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Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now play an important role in promoting consumer awareness about products, brands and services of companies.

In Vietnam, 80% out of the country’s population stays online on their mobile devices for more than 2.5 hours, higher than many parts of the world. Meanwhile, browsing social media accounts for ¼ of their online time. Such figures influence the marketers to boost the internet-based advertising. Here are some fundamental principles to note for a successful digital advertising in Vietnam.

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6 tips for decentralised work with employees in the home office or in the field

Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations need to figure out how to stay engaged and functional in a fully digital mode. This applies not only to the current crisis, but also to companies that are increasingly switching to decentralised work and mobile workforces in the face of digitisation.

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Pr fake news infodemic

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” – Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20

Practicing responsible and effective PR in the midst of a fake news ‘infodemic’ gives a whole new meaning to that well-worn industry phrase ‘going viral’.

After all, achieving virality, in the sense of delivering must-share news and content across readers and viewers’ social networks, has been, for the best part of the last twenty years, the Holy Grail of the PR industry.

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