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GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft: Oder: Ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen in der Industrie. Und nicht zuletzt Autos, Maschinen und Roboter, die an der Lebensader Internet hängen. Ihr wisst schon, von was ich spreche.

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Digital campaigns play a pivotal role in the election campaigns of the Western world, be they on Facebook, Instagram, or Twitter. Around the world, the digital election campaigns add up to the traditional media channels, such as TV, radio and the printed press. In Israel, however, the conventional media is nearly completely void of political advertising due to the Election Campaign Law, which prohibits sponsored TV or radio campaign and limits the exposure on the printed press. The election campaigns, therefore, focus on classic public relations, leaving the main battles to debates, interviews, and other tactics on TV channels and radio shows dealing with current events.

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GlobalCom welcomes The Fourth Angel to the family

The GlobalCom PR Network was on the lookout for a B2C agency in the UK for quite some time. Just at the right moment, our prayers were answered.

We are excited to welcome our new member from the UK to the GlobalCom PR Network family: “The Fourth Angel

The Fourth Angel offers a lateral approach to integrated comms for brands that crave smarter and better.
They are agnostic in their approach. They aim to be the “ministers of truth”: to solve your business and communication objectives with authentic, meaningful, swift, savvy and salient brand-centric campaigns. That deliver. No bull. Just bottom-lining, honest brilliance.

“We’re a host of experienced pros from manifold PR and marcomms backgrounds. Our motivation is simple and pure: do the best work for and with the best people and brands. We bring together a team with the right experience for the work, from a mix of PR, digital, media brand and event specialists. We have a little black book full of media and influencer contacts and pride ourselves on our creative and strategic thinking and our ability to leave no stone unturned to deliver the best in class service for our clients.”

They specialize in a wide variety of industries and expertise: Consumer PR, B2B PR, Technology PR, Personal Finance PR, Parenting PR, Food & Drink PR, Entertainment PR, Travel PR, Health & Beauty PR, Fashion PR, Social Media Management, Video, Design, Crisis Communications, Experiential, Events, Influencers, Brand Partnerships, Sponsorship, Media Buying.

“Our clients range from international companies and brands to start-up businesses. Some of our clients include LG Signature, Joules, Green Man Gaming, My Expert Midwife, Prezzo, Hawk Incentives, Visit Houston, AMC and Gather App. We are a fresh young agency, but are the brainchild of Angie Moxham, the founder of 3 Monkeys, which she sold to Edelman a few years ago. We have experience working with Microsoft, Disney, Monster Jobs, Gumtree, Royal Mail, Miele, Sharp Electronics, Coca-Cola and Novartis to name just a few. Our experience spans technology, food & drink, retail, fashion, entertainment, health & beauty, personal finance, youth and parenting sectors.”

We are looking forward to a mutually beneficial partnership. Welcome to the family The Fourth Angel UK

GlobalCom new member Allmedia4U Czech Republic

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Allmedia4U from the Czech Republic.

Allmedia4U is the main pillar of a group of specialized pr agencies, who have merged to provide a 360-degree range of marketing communications.

With highly experienced experts in top management positions and a strong middle management Allmedia4U delivers high-level services in a wide range of industries, with the main focus on: healthcare, medical, pharmacy in B2B and B2C, technology in B2B and B2C, lifestyle, health & beauty, fashion, home and construction, FMCG and food in B2C.

A few current client examples are: Akzo Nobel Coating, BMW Motorrad, Candy Hoover, Certicon, Daikin, Equa bank, GLS, Honor, Radalytica, Sanofi Aventis, Sanofi Pasteur, Staropramen brewery and many others. In the past their experienced consultants worked for Disney, IBM, Converse, Telefonica, Jack Daniels, Samsung, Whirlpool, etc.

Besides PR services they are specialized in social media content creation, performance marketing, creative communication projects, marketing strategy and media buying.

As a remarkably competent social media expert, Allmedia4U is managing an impressive average of 50 social media accounts on Facebook, Instagram, LinkedIn and Twitter. Additionally, they are also taking care of performance and PPC campaigns.

Other services include brand strategies, market researches, networking and public affairs.

The GlobalCom PR Network is thrilled to have Allmedia4U on board. We look forward to a long and fruitful business cooperation.

Product recalls, scandals involving members of management, revelations about employee maltreatment – that’s the stuff of PR executives’ nightmares. The newly published ‘PR Trend Monitor’ by dpa subsidiary News Aktuell asked more than 500 PR Professionals which of the causes for a communication crisis they fear most and what should be avoided in handling a PR crisis.

According to the survey results, nearly two-thirds of PR professionals believe that trying to hide mistakes will most likely backfire. One in three respondents particularly fears crises due to the failure or a personal misconduct of the executives. Prosecutorial investigations are among the top crisis topics for one in four PR experts (26 percent), followed by social media shitstorms (24 percent).
Every fifth communications professional (22 percent each) fears the negative effects of defective products or false reports. Communication crises triggered by poor service and poor working conditions also cause concern among the respondents and occupy the last places of the crises Top 10.

Top 10 PR crisis triggers

1. Trying to conceal mistakes (63%)
2. Failures of top management (30%)
3. Personal misconduct of top management (29%)
4. Prosecutorial investigations (26%)
5. Social media shitstorm (24%)
6. Defective products (22%)
7. False reports (22%)
8. Compliance issues (19%)
9. Poor service (12%)
10. Poor working conditions (11%)

Not all crises can be avoided. Whether faced with a management mistake or an unexpected product failure –  the triggers for potential crisis situations often hit public relations teams without prior warning. Therefore it is all the more important for companies to agree on a general strategy for dealing with crises in regards to the communication. In case of an emergency, PR teams can then react much faster and more effectively, instead of having to tackle the entire coordination and approval process for crisis communication.

Wibke Sonderkamp

This post was first published by Melissa Drozdowski at the Interprose Voice blog.

“Influencer marketing” has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put it to use, while wannabe influencers want to capitalize on its popularity. But, what is it? And why does it matter? And how come it seems like it’s suddenly on the tip of everyone’s tongue?

The Cult of Personality

Influencer marketing is about tapping into the power of people – influencers, specifically – rather than relying on traditional marketing campaigns. Social media influencers are those who can affect the behavior and buying decisions of others. When you hear the term “influencer”, someone with the last name Kardashian likely springs to mind. And why wouldn’t it? Kim K. (who, by the way, charges between $300K and $500K for a single Instagram post) has built a whole empire on the premise of being the Queen of the Influencers.

Why are influencers so important? Because we like being reassured about our buying choices. We want influencers to tell us that whatever it is we’re spending our money on is worth it. It’s precisely for that reason that consumers want to know what products their favorite influencer is buying, eating, wearing, and using on a daily basis. This means they can have a powerful impact on the perceived desirability and value of a product or service, which in turn, can make or break your bottom line.

While influencer marketing clearly has a role in the B2C space, what about B2B? Getting an endorsement from a celebrity influencer, even if they are using your latest agile cloud-based, IoT-enabled big data widget, isn’t going to carry much weight with B2B decision-makers. The business crowd wants to hear the opinions of experts, respected practitioners, thought leaders, and content creators rather than someone who’s merely assembled a ginormous Instagram following (sorry, Kim). What’s really important is authenticity and transparency. Business buyers are looking to hear about the real-world experiences of someone who’s actually used your product or service.

Enter the micro-influencer.

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Летний деловой сезон открыла ежегодная встреча руководителей и специалистов PR-агентств, которые входят в международную ассоциацию GlobalCom PR Network www.gcpr.net  Масштабная конференция состоялась на греческом острове Крит и собрала более 50 профессионалов в сфере связей с общественностью из 30 стран мира. Это больше, чем годом ранее в Стамбуле, когда на встречу приехали 45 специалистов из 29 стран.

 

Ральф Хартманн, глава ассоциации GlobalComPR Network

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Successfully Launching a Blog

This post was first published by Laurie Davis at the Interprose Voice blog.

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as a planner. A good plan provides clarity, direction and alleviates a lot of stress and unknowns. Creating a plan is a great way to start any project – especially when you are thinking about launching a blog or refreshing an existing one.

You’ve heard about the benefits of starting a corporate blog – it can boost your organization’s search engine ranking (SEO), provide a platform to share your messages, establish your executives, partners and employees as industry leaders, support your social media initiatives, and so much more. While this all sounds great, it begs the question: Where do you begin?

Here are four building blocks to help you successfully architect and launch a blog.

Determine Your Goals

What are your goals for the blog? Before thinking about the what —the tactics and mechanics behind your blog—you really need to establish the why. These goals will help shape all your decisions moving forward—it is your foundation. Don’t rush this step; set aside some time to get them outlined upfront.

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GlobalCom PR Network partner PRecious Communications turns seven

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party

 

50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS

LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS

No signs of the seven year itch from this boutique-turned- integrated communications agency

 

SINGAPORE, 7 AUGUST 2019 – PRecious Communications, a multi-award winning integrated communications agency, celebrated its seventh anniversary alongside #FriendsofPRecious who have been supporting the company through the years, including alumni, friends, as well as clients both past and present.

From humble beginnings in 2012, the agency was just a one-person show with no formal office. In just seven short years, PRecious Communications has since grown into an integrated communications agency that employees 50 people, spread across its offices in Singapore, Australia, Indonesia, Malaysia, and Thailand.

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Public relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications and the lack of public trust in the media due to fake news. The midway point of the year represents an opportunity for business leaders and public relations professionals to re-evaluate their communications strategy by understanding the key trends that have defined the field in the early part of 2019.

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