Posts

Technology Application in Modern Marketing
Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…

5 Major Marketing Trends to Prepare for in 2021
The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…

The Simple Question of WHY
Applying the Golden Circle to Content Marketing Strategy
This post was first published by Carrie Owens on Interprose’s blog, Interprose Voice.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker,…


Keys to — and an Example of — a Memorable Product Promo Video
What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Triune Films is an independent…

How Social Media Can Help You Survive the SEO Hunger Games
Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…

LinkedIn Wants Your Content – Should You Give It To Them?
Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a pretty…

How to Track Your Content Marketing Program’s Results
B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization…

What Does Algorithmic Curation Mean for Content Marketers?
In 2011, Eli Pariser, of advocacy group MoveOn.org, gave a thought-provoking and popular TED Talk on the main stage that questioned whether the era of personalized information might have the counter effect of trapping each of us in our own unique…

A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?
After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my "useless" folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen.…

Is Native Advertising Useful for B2B Brands? Yes, if complemented with great media relations, social media campaigns, SEO and content
At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, corrupting influence. Whatever the case, there's no doubt that it's going to be a huge, oddly unifying force in the world of public relations,…

4 Ways to Go Beyond the Press Release in a Post Google Panda World
It isn’t “new” news any more that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…