Content Marketing 101

From crafting excellent, timeless content, to combining different mediums and materials and finally to distributing the content using the channels the intended audiences are most likely to use in order to achieve the desired impact, content marketing has evolved significantly in the past ten years, transcending various fields of human knowledge and talent.

Find below contributions from PR-ists and specialists ranging from starters and technical writers to seasoned and highly experienced specialists who have been shaping the public relations industry for more than 20 years.

Also be sure to check our Tips and Checklists sections.


Posts

GlobalCom PR Network
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The Simple Question of WHY

Applying the Golden Circle to Content Marketing Strategy This post was first published by Carrie Owens on Interprose’s blog, Interprose Voice.“People don’t buy what you do, they buy why you do it.” – Simon Sinek, author, speaker,…
Content Marketing Strategy
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Four Tricks for Your Content Marketing Strategy

Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even…
Video camera
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Keys to — and an Example of — a Memorable Product Promo Video

What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Triune Films is an independent…
SEO Hunger Games
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How Social Media Can Help You Survive the SEO Hunger Games

Google has essentially become the Gamemaker of “The Hunger Games” and every piece of content is a Tribute trying to survive the search environment. With a sweeping change to the search engine’s algorithm, Google can instantly transform…
Linkedin logo
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LinkedIn Wants Your Content – Should You Give It To Them?

Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a pretty…
Statistics, Data, Analysis, Charts
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How to Track Your Content Marketing Program’s Results

B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization…
Content Marketing Strategy
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A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?

After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my "useless" folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen.…
Effective tools to evaluate bloggers
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Is Native Advertising Useful for B2B Brands? Yes, if complemented with great media relations, social media campaigns, SEO and content

At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, corrupting influence. Whatever the case, there's no doubt that it's going to be a huge, oddly unifying force in the world of public relations,…
SEO
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4 Ways to Go Beyond the Press Release in a Post Google Panda World

It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…
SEO
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The Press Isn’t Picking Up Your Company’s Story? Take Matters Into Your Own Hands.

This post was first published by Blaise Lucey on March Communications' blog PR Nonsense.Not every product announcement or company update is front page material. Most companies know that there some things that won’t get the attention of…
SEO
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You Have a Prospect’s Email Address – Now What?

This post was first published by Blaise Lucey on March Communications' blog PR Nonsense.Email sign-up forms are everywhere these days. It doesn’t matter if you’re looking at the website for a bookstore or a Big Data analytics company…
SEO
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Blog for Your Actual Readers, Not Your “Wish List” Readers

This post was first published by Sarah Love on March Communications' blog PR Nonsense.Last week, I attended a Pub Club panel event, The Evolving Relationship of Brands and Bloggers: What It Means for Your Content Strategy, which shed light…