The PR case studies represent an important learning instrument for the PR industry and often serve as milestones in breaking new ground in terms of creativity and strategies to dramatically increase a brand’s (or organisation’s) visibility or impact. They observe particular cases in (more) depth and show which tactics or strategies worked, which constraints and positive conditions influenced the outcome and other useful details that can later be used in informing the decion-making process.
But perhaps one of the most useful roles that case studies fulfil is to demonstrate the benefactors of the PR services – our clients – that the GlobalCom PR Network members – the public relations agencies delivering these – know indeed what they are doing: they understand the audience, the service or product, the client, the market and, ultimately, how to put all this knowledge to good use. In this respect, the public relations case studies attest specific skills and demonstrable experience in a variety of industries and socio-politcal sectors and we take great pride in them.
