Content creation and development
With the likes of Google and other search engines, content has become a key success factor for brands. Without content marketing, few companies can survive the competition. Thanks to social media, online audiences are being exposed to high-quality content at a rate like never before. Understandably, potential customers have high expectations when it comes to the content they consume in their everyday life. This new-age content phenomenon means that content creation is an integral and essential part of digital marketing strategy.
However, the creating and curating of content are not the only services that yield results for companies. Content development is just as important regarding a brand’s effective content strategy. No matter which type of media, whether it’s video, audio, or text, successful content must be implemented and tailored to target groups, and in a channel-specific format.
Working with a content agency – rather than doing it in-house – presents a number of advantages, including better control over budgeting and timelines, as well as field-tested expertise and specialised tools to track success and other relevant metrics.