Content is the key ingredient to every successful communications campaign. When developing new PR and marketing strategies, content creation should be the top priority. As an international network, GlobalCom PR connects you with local content marketing agencies to help you develop organic and effective content strategies to fit your brands’ goals and audience.
Collaborating with 80 independent PR agencies across 100+ countries and in a growing number of industries, GlobalCom PR Network aims to provide clients with the best, most cost-effective approach to multi-market PR and digital marketing. Operating globally and covering all aspects of content and digital marketing, from content audits and SEO to PPC campaigns, we offer local expertise and an international reach.
With the likes of Google and other search engines, content has become a key success factor for brands. Without content marketing, few companies can survive the competition. Thanks to social media, online audiences are being exposed to high-quality content at a rate like never before. Understandably, potential customers have high expectations when it comes to the content they consume in their everyday life. This new-age content phenomenon means that content creation is an integral and essential part of digital marketing strategy.
However, the creating and curating of content are not the only services that yield results for companies. Content development is just as important regarding a brand’s effective content strategy. No matter which type of media, whether it’s video, audio, or text, successful content must be implemented and tailored to target groups, and in a channel-specific format.
Working with a content agency – rather than doing it in-house – presents a number of advantages, including better control over budgeting and timelines, as well as field-tested expertise and specialised tools to track success and other relevant metrics.
What is a Content Marketing Agency
Content marketing agencies help develop content strategies by identifying target audiences, establishing suitable channels – for example, email newsletters, corporate blogs, social media platforms, and lead generation magnets such as whitepapers and eBooks – as well as identifying SEO relevant topics and carrying out competition research.
These content creation agencies obtain insights and produce content that generates traffic, leads to top rankings, and triggers user interaction. This positively affects conversions and turns brands and companies into industry leaders.
Before developing a content strategy, a content creation agency begins with a content audit which involves evaluating and optimising pre-existing content pieces and replacing them with more relevant and targeted copy. Once this is complete, a new holistic content marketing strategy is developed in alignment with industry and audience research. The ROI from content creation is one of the highest out of all digital marketing strategies, making working with a content marketing agency a worthy investment for any brand.
What to look for when hiring a content creation agency
When deciding to outsource your digital marketing to a content agency, it is important to consider the firm’s experience in the industry and their field of knowledge. At GlobalCom PR Network, we work with local agencies with proven results. Case studies and client recommendations are things to look out for when hiring an agency, as are any certifications and awards they may hold.
Other considerations exist as well. For example, the agency’s digital and print media presence, whether it’s press releases it has done for some of its clients, interviews with journalists, or news coverage for one of its content campaigns. It is also critical that they display not only their stellar credentials, but also give information about who they are and who is in charge of managing the organisation.
An essential part of the communication process
Content creation and development can be part of a wider marketing campaign or an initiative in its own right. It is closely interlinked with SEO, social media marketing, and PR, making content creation a dynamic and essential part of the communication process. Services can cover areas such as:
Content audits
Topic and keyword research
Industry, audience, target market, and data research
B2B/B2C copywriting
content for blogging, email marketing, social media, ebooks etc.
Thought leadership, interviews, and brand enhancement.
“Within a very short time, the GCPR team developed an efficient and tailored PR campaign for about 30 countries worldwide. Both the B2B and B2C sectors were addressed in the corresponding local language. All partner offices worked reliably and with commitment. Thanks to the excellent local event support and the perfect communication we were able to achieve impressive results.”
Kathrin Niemela, FotoFinder Systems
Frequently Asked Questions
More than just a network of PR, marketing and research agencies from around the world, GlobalCom is a well-established organisation with strong leadership and sound managerial infrastructure that can coherently and expertly develop, manage and implement content strategies at scale.
Why should you work with GlobalCom?
Unlike web directories where companies pay to get listed, GlobalCom is an association of 80 independent expert agencies throughout 100+ countries offering clients local expertise in the country of their campaign along with a worldwide presence. We come with excellent client recommendations and a wealth of experience.
How can we accurately measure the effectiveness of content?
Metrics to measure the success of a content marketing campaign include web traffic, content shares and backlinks, keyword rankings, lead generation, KPIs, conversions. Our services include the presentation of this data and analytics in an understandable format to accurately see your results. Furthermore, we have the ability and expertise to provide in-depth market research before you delve into any costly project.
How long until we see tangible results from our campaign?
As a rule, results can often be seen from around six months after a campaign. However, results vary for each client depending on their goals, strategy, promotion, and their audience. It is also true that larger budgets can create stronger impact in a shorter amount of time.
How is pricing determined?
Among other factors, prices are determined by industry, campaign size and goals, countries where the content campaigns are run, and the level of research involved. Get in touch for a custom quote and to join the network!
Can small businesses afford quality content?
Not only can small businesses afford quality content, doing so ensures a high ROI. It’s important for SMEs to get involved with content creation as it increases recognition and builds customer’s trust and loyalty to the brand. We also work with B2B analysts and influencers and can sometimes produce excellent results with targeted campaigns.
What is the difference between content creation and content marketing?
Content creation usually refers to the development of various types of content that is valuable and engaging to your audience; this can mean researching & writing copy, designing supporting materials and media, as well as creating video content. In contrast, content marketing can be anything from topic and competitor research to create top-notch content, to orchestrated strategic distribution across many digital channels (both organic and paid), and search engine optimisation.
What is the difference between content for B2B vs. B2C?
To oversimplify, B2B content is based around demonstrating your expertise and knowledge in your business’ industry, whereas B2C content is mainly catering to customers to create an emotional connection to your brand. But they do overlap to some degree.
In general, B2B content tends to be focused on more practical aspects of a product or service. In contrast, B2C content can often be flashy and exhorting various qualities that pertain to social status.
What are the challenges when producing content for orchestrated campaigns?
Creating valuable, high-quality content is always important, but even more so for orchestrated campaigns. Challenges in orchestrated campaigns include measuring ROI accurately, creating content in suitable media formats and choosing the right channels to distribute such content.
How important is unique content?
Unique content creation is paramount for SEO purposes and is essential when it comes to your business being a good and reliable source of credibility. If distributed correctly, unique content has the power to bring real value to your customers, which in turn can help strengthen your reputation.
Is it better to hire an in-house content team or work with a content agency?
Whilst there’s no black & white answer, content agencies are often able to work far more efficiently and effectively as they are well experienced and have state-of-the-art workflows and processes that are built for quality and volume. Marketing agencies tend to be more cost-efficient. Specialists can provide top-quality material, a broader perspective and industry-specific expertise.
International Content Marketing with GlobalCom
GlobalCom PR Network is nothing like a web directory; a flexible partner that operates like a virtual PR agency, our Network can bring in multiple specialists and agencies from all over the globe to work on a single campaign. Whether is strictly content marketing or combination of strategies and expertise, we function as a single organism and you work under a single contract.
With more than 1,500 PR experts from across the world coming from different backgrounds and expertise, covering everything under the modern content marketing umbrella, we can not only speak your local language, but also use the local channels to reach the desired audiences.
Let’s discuss your content marketing needs.
Truly Global
80
Renowned PR agencies
1500
PR experts from all over the world
100+
Countries
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