GlobalCom PR Network Business Assessment Report 2019
Social transformations over the past several decades has had a significant impact on organizations and the way they do business. With the advent of globalization, technology has evolved and expanded and society has adopted an ecosystemic line of thinking. If an enterprise is to be successful, it is critical to understand how people relate to one another and how society’s various organizations interact within the shared market structure.
Surveys carried out by the GlobalCom PR Network, and implemented by the Fundamento Communication Group through its specialist Fundamento Analyses division, spoke to 188 executives from 10 different countries and 20 industries to identify what they believe are the biggest corporate risks likely to arise over the next 12 months.
The results show that:
31% of respondents said the biggest risk they currently face is economic instability;
52% believe it is likely and 14% believe it is highly likely this risk will evolve into a crisis;
in this scenario, 54% believe they will lose money,
47% believe they will lose market share and
34% said their business might no longer be viable.
This and more insights can be found in the downloadable report.