In this exciting field, our public relations strategy combines the best of PPC, advertorials and YouTube ads with traditional PR services. We’re talking about a full-spectrum approach that leaves no stone unturned when it comes to promoting your game. We will help you truly connect with your audience, to properly understand their needs and preferences. This is where our proven expertise in market research comes in. We dive deep into the data and look at specific metrics to uncover insights about your target demographics. Cultural nuances that can make or break your campaign in different markets are also taken into consideration. PR for the gaming industry at its best.
The video games market is projected to further increase in both revenue and number of users. You’re in for a part of that and we’re in to help you get it. That’s why public relations for gaming companies should be a crucial part of your long-term development strategy.
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“During my tenure as the Marketing and Communication Manager at Gameloft in Italy, I have had the pleasure of working with MY PR, member of GlobalCom PR Network, for several years. Their team consistently delivered effective results. Their proactive approach, attention to detail, and excellent execution were instrumental in achieving our branding objectives. I would highly recommend MY PR to any organization seeking strategic and impactful PR solutions.”
Roberta Rana, Marketing and Communication Manager (Italy, Greece, Turkey), Gameloft
Using data to inform decision-making in the sector, operating across multiple channels and in multiple languages, working globally with local know-how.
As a truly international network of PR agencies, we understand the significant role cultural differences play in the market. What resonates with consumers in one part of the world might not necessarily reflect elsewhere. This is why we use local teams and tools to conduct a thorough market research. By gathering data on things such as gaming habits and cultural traditions, we will craft messages that resonate with audiences around the globe.
We know that mobile gaming, console gaming and desktop gaming each come with their own unique sets of challenges and opportunities. That’s why we don’t believe in a one-size-fits-all approach. Instead, we tailor our strategies to suit the specific needs of each platform, whether it’s creating buzz for a new mobile game launch or generating excitement around the latest console release. We employ different techniques, tools and strategies to ensure your specific needs are met.
It is crucial to manage expectations throughout every stage of your gaming PR campaign. Through clear communication and transparency, setting realistic goals and milestones to align with your objectives, we cultivate trust and maintain a positive rapport with our clients, ultimately leading to successful outcomes and long-term partnerships.
We’ve been doing this a long time. Our team offers comprehensive PR strategies developed around your gaming brand’s unique needs. We analyze market trends and consumer behavior to develop impactful campaigns that resonate with your target audience.
We leverage the power of digital advertising to selectively and effectively reach and engage mobile gamers. By employing precision targeting techniques and captivating ad formats, we ensure maximum visibility and engagement on both smartphones and tablets.
If you’re ready, we’re ready. We will generate excitement and anticipation for your game releases with our strategic gaming PR approach by putting together compelling launch events, engaging with key influencers, and securing media coverage to drive awareness and consumer interest.
By harnessing the power of influencers in amplifying your brand’s visibility and credibility, we will ensure the excitement rolls over to your target audience. Our teams cultivate strategic partnerships with influential gamers and content creators, ensuring that your brand receives authentic endorsements and exposure.
“GlobalCom has a proven track record of delivering impactful campaigns using its expertise in crafting and executing dynamic PR, marketing, and content strategies tailored specifically for the gaming industry.”
Ralf Hartmann, GlobalCom PR Network (Munich)
Gain a competitive edge in the gaming industry by effectively integrating corporate communications into your PR campaigns. We ensure that your messaging aligns with your brand’s values and objectives, fostering trust and loyalty among stakeholders.
Get the world talking about it. Securing prominent media coverage and industry recognition for your gaming brand is essential. Our team develops relationships with specialized gaming media outlets and journalists, ensuring that your game receives favorable coverage and exposure across relevant platforms.
A game in itself, social media presence plays an important role in developing your brand’s identity and sharing exciting news with your existing and developing community. Done right, social media campaigns can produce tangible results.
GlobalCom is a well-established organisation with strong leadership and sound infrastructure that can expertly plan and execute campaigns for companies in the gaming industry.
How is pricing determined?
As company and campaign is unique, and considering the many facets and constraints involved in these campaigns, we can’t provide a list of prices. However, we are able to work out various estimates once we learn more about your specific needs and we involve the right decision-makers. Please get in touch with us a for a friendly chat.
Why work with GlobalCom?
The main reasons include the network’s international reach, its proven expertise in technology PR, its ability to help startups with strategic positioning, as well as its unique expertise in terms of crisis management support, media training, extensive network, and agility in adapting to the evolving needs of the gaming industry.
We have worked with emerging and now-establlished brands in numerous industries across the globe, crafting successful strategies to drive new business.
GlobalCom PR Network has been working successfully with small and large clients in all major industries for more than 25 years. Our global PR network features 80 agencies and 1500 experts across 100+ countries.
Connect with us through the adjacent form for prompt assistance with visibility-enhancing services tailored to the companies in the gaming industry.
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