What constitutes a crisis?
A crisis can be defined as any situation that may result in the loss of public trust, support and legitimacy for businesses, brands and public institutions. Without an appropriate crisis management plan in place, negative news about any organisation or individual in the public eye spreads like wildfire.
Successful crisis communications strategies are those that look to put in place a set of best practices and processes to effectively manage and contain any news that could potentially lead to a drop in levels of public trust, a financial loss or significant damage to the reputation of an organisation or individual.
Poorly handled, a crisis can lead to financial and reputation loss. Crisis management is a set of practices, actions and tools aimed at reducing the harmful effects a crisis can inflict on an organization, its stakeholders, or the industry.