Working with analysts
When looking into a specific organisation within an industry, analysts are not interested to discover fault. They are trying to understand as much of the way the business works and how the management team is approaching the running of the company as possible, while giving adequate consideration to the context – industry, legal framework, social trends and other relevant details – as well as to how well an organisation responded to change historically.
A key aspect is being able to explain your business so that an analyst can quickly understand and in turn describe it to their clients. Clarity is also important as any business needs to be help against relevant comparables for fair valuation.
Ensuring that a company that is listed or planning to list engages with analysts to ensure that they understand the company and the nature of its business can have a large and very real impact on its valuation. Positive reports are vital for a company’s industry position and corporate communications influencing both share prices and the ability to raise debt.