Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

Posts

Improve your food and beverage business with PR
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Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses,…
Event Management Spreckley GlobalCom PR Network
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Top tips for events

This post was first published by Joanna Newsome, Account Director on Spreckley's blog, Spreckley. If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective.…
Content Marketing Strategy
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Four Tricks for Your Content Marketing Strategy

Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/
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How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference

From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to…
Google Search - SEO
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Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…
Planning
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A Goal-Setting Routine: Creating Opportunities

Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems…
Public Relations, PR
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Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Digital Industry: Continuously Optimizing Processes
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5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible.…
Public Relations, PR
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3 PR Tips We’ve Acquired from Supporting Client Acquisitions

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we've learned from this client and the many others we've supported through this process. Here…
Fuzzy and blurry image of a person having a headache or being of two minds
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Is Your Content Marketing Creating Headaches Down the Road?

Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing…
Night garden with plants and green lights
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Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help…
SEO
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3 Simple Tips for Effective SEO

The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better…