Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

Posts

measuring PR success

Mastering Media Metrics: How to Evaluate PR Success?

In today's fast-paced digital landscape, measuring the effectiveness of media activities is more critical than ever. Whether you're running social media campaigns, launching print ads, or investing in online content, understanding how to evaluate…
Social Media Checklist

Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
Improve your food and beverage business with PR

Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses,…

American market for Russian start-ups

In 2014, the start-up Luca, led by the former editor of Afisha magazine, Eugenia Kuyda, became the first Russian start-up participating in one of the most prestigious business incubators of the Silicon Valley - the legendary Y Combinator. …
Event Management

Top tips to capture those coveted warm leads at business events & conferences

If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out – although I bet you can name several…
Content Marketing Strategy

Four Tricks for Your Content Marketing Strategy

Managing Remote Workforceshttps://www.bigstockphoto.com/de/

How to Become a Conference Pro: Before, During, and After Tips for a Successful Conference

From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to…
Google Search - SEO

Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…
Planning

A Goal-Setting Routine: Creating Opportunities

Are you a goal setter? And do you create goals in preparation for the New Year? I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems…
Public Relations, PR

Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Digital Industry: Continuously Optimizing Processes

5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

I wasn’t born this way—immersed in all-things digital, that is. The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible.…
Public Relations, PR

3 PR Tips We’ve Acquired from Supporting Client Acquisitions

We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we've learned from this client and the many others we've supported through this process. Here…