When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses, a conversation opener at any social event, because “nothing says loving, like something from the oven’”.
Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.
This post was first published by Joanna Newsome, Account Director on Spreckley’s blog, Spreckley.
If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out – although I bet you can name several that no longer run (International Direct Marketing Show anyone?), I would argue they’ve learned from their mistakes and become more focused, and (judging from my own experience of over 13 years going to all sorts of shows) with a more senior delegate attendance.
Content Marketing. You’ve heard the term, but have you got a strategy in place? It’s crucial in this day and age to populate your social media with interesting and relevant content to keep the engagement levels high, but where do you even begin? Content marketing really refers to saturating your social platforms with information, articles, graphics, and links that your customer base will eat up with a spoon. It means distributing your content in an attractive way to entice new customers and engage the existing ones.
This fall, I met with other Interprose team members from across the country to rock the 2016 Digital Summit. DSDC provided us with the opportunity to meet with fellow industry leaders and discuss trends and ideas in our field. Find below a few tips to get you started.
From education opportunities to new business contacts, conferences can be of immense value to you with the proper planning and execution. However, there is no way around it – attending a conference is expensive. From the hotel, to food, to exhibiting, to the conference registration alone, it adds up quickly. All the more reason to make sure you get the most value out of attending a conference.
Here are some quick tips for before, during, and after to maximize your conference experience.
Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on what are the most successful banner sizes in terms of catching people’s eyes on a page and actual clicking.
For the past decade, three banner sizes have consistently accounted for 78 percent of banner ad impressions. With the rise of people viewing sites on mobile devices, two additional sizes have been added to the mix.
Are you a goal setter? And do you create goals in preparation for the New Year?
I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems and habits, in place of goal-setting. Okay, I get it. That makes sense. But I ignored this hip, new way of working and went old school: I now write my goals down and put them in a place where I could be reminded of their importance each day.
Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals. But how do we show movement on these goals? This is where PR measurement comes in. It is the tool to show how communication efforts bring value and help achieve the goals of the business or organization.
Recently, I had the opportunity to attend PR News’ “PR Measurement Conference” in Chicago. Dedicating a whole day to discussing PR measurement, the conference was a great refresher on several solid, time-tested measurement insights.
ere are my top four tips and tricks for PR measurement.
The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a slogan printed on every VHS cover in Blockbuster. Disposable cameras were cutting edge. And, the only time a computer was used in school was to play The Oregon Trail. It wouldn’t be for another 10 years that the “internet” would become a household term. And, even still, it was seemingly limited to a jovial You’ve Got Mail greeting after five minutes of ear-piercing dial-up.
While I most definitely am dating myself, I appreciate inherently knowing a world before Wi-Fi. A world where direct mail advertising was king and “word of mouth” promotion was queen. I’ve since seen targeted print campaigns become overshadowed by online strategy. I’ve witnessed Facebook mainstream into newsrooms and businesses. I’ve watched Twitter change the real-time dissemination of information. And, I’ve observed search engines shape the very landscape of website presence and design.
While I’m still a closeted ‘80s girls at heart (donning a scrunchie and admittedly listening to New Kids on the Block time and again), I also have had to evolve right beside it. I’ve studied it. I’ve adapted to it. And, now I’m helping clients stay ahead of it. The it being a world whose axis now spins on digital enterprise.
As we head into 2016, it’s mission-critical for every company to be foundationally optimized in order to successfully launch branding initiatives that are palpable for mass consumption. Here are five things that your company should be doing now in order to not be “so last year” when the ball drops at midnight: Read more
This post was first published by Sarah Love on March Communications’ blog PR Nonsense.
We recently helped a client through an acquisition, its third during our time as its tech PR agency. Each acquisition announcement is different, as we’ve learned from this client and the many others we’ve supported through this process.
Here are three tips to keep in mind as you prepare a PR campaign around acquisition news: Read more
This post was first published by Emily Hines on March Communications’ blog PR Nonsense.
Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing best practices when publishing and curating content.
The session included great discussions and insights that are useful to PR folk and content marketers, as we are confronted with copyright issues on a daily basis. Here are three tips that I learned not to do that may help others trying to stay out of legal hot water: Read more