Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

Posts

Conferences
,

Lost in translation, Part 2 – Marketing and branding in China – 10 dos and don’ts

When European companies expand their business, often the most challenging yet most rewarding market to crack is the Chinese one. Last week Wan Gang, China’s Minister of Science and Technology, stressed the importance of the relationship…
Conferences
,

Lost in translation, Part 1 – Marketing and Communications in Europe: 10 Dos and Don’ts

Europe and China are home to some of the world’s oldest traditions. Each continent has a vibrant and expansive history and a myriad of different cultures, beliefs and demographics. The two continents have been trading for centuries, but as…
Conferences
,

Seven Habits of Successful Speaking Submitters

This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here. While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…
Conferences
,

The Risks & Rewards of Social Media for PR

With the advent of Cloud computing, the public relations industry has found ways to adapt and creatively leverage new forms of communication and Cloud-based services – namely, social media and networking tools. But what’s the best way to…
Conferences
,

Travel 3.0 – Tips for maximum flying efficiency and minimum misery in 2011

A bit too late as the holiday season is mostly over in Germany I found an interesting article on some helpful little program making travel a lot easier to organize by NY Times’ technology columnist, David Pogue on Pogue’s Posts. Here…
Conferences
,

Social Media Dos and Don’ts in 2011

The Boston Globe recently published a slideshow series on social media etiquette, listing helpful tips, dos, and don’ts of social networking sites, including Twitter, LinkedIn, and Facebook. As social media continues to evolve, many are still…
Conferences
,

Small conferences are excellent for many reasons. Here are some advantages of large trade shows

A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support…