Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

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Conferences

How to Use Press Releases for Content Marketing

This post was first published by Martin Jones on March Communications' blog PR Nonsense. Not so long ago, the press release was the be all and end all of any outbound influencer relations. PR firms would fire the release out to the influencer…
Research PR

The six ‘Ws’ (and one ‘H’) of research-led PR

First of all…why? Any PR specialist worth their salt knows that journalists, in both trade and national media, covet new statistics to fill column inches. Figures offer credibility for claims made, give insight into specific markets or audiences,…
Conferences

Lost in translation, Part 2 – Marketing and branding in China – 10 dos and don’ts

When European companies expand their business, often the most challenging yet most rewarding market to crack is the Chinese one. Last week Wan Gang, China’s Minister of Science and Technology, stressed the importance of the relationship…
Conferences

Lost in translation, Part 1 – Marketing and Communications in Europe: 10 Dos and Don’ts

Europe and China are home to some of the world’s oldest traditions. Each continent has a vibrant and expansive history and a myriad of different cultures, beliefs and demographics. The two continents have been trading for centuries, but as…
Conferences

Seven Habits of Successful Speaking Submitters

This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here. While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…
Conferences

The Risks & Rewards of Social Media for PR

With the advent of Cloud computing, the public relations industry has found ways to adapt and creatively leverage new forms of communication and Cloud-based services – namely, social media and networking tools. But what’s the best way to…
Conferences

Travel 3.0 – Tips for maximum flying efficiency and minimum misery in 2011

A bit too late as the holiday season is mostly over in Germany I found an interesting article on some helpful little program making travel a lot easier to organize by NY Times’ technology columnist, David Pogue on Pogue’s Posts. Here…
Conferences

Small conferences are excellent for many reasons. Here are some advantages of large trade shows

A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support…