Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

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5 Ways to Deal with a PR Crisis

A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the boardroom. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public…
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4 Things to Remember When Creating a LinkedIn Company Page

When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting…
Public Relations, PR

3 Things Your Tech PR Agency Needs to Do in 2014

It’s the new year, which means it’s the season for forecasting and predictions. At March, we’ve been thinking about what public relations firms will need going forward. How are tech companies communicating to prospects and customers today?…
Social Media Channels

3 Ways Brands Can Use Instagram Direct for PR

New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct (retired since). It’s essentially the same Instagram experience we’ve come to know and love, but now with the…
SEO

5 Fast and Easy SEO Strategies for Your Blog

Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science. Strategic placement of keywords…
Social Media Channels

Facebook, Twitter, LinkedIn and … SlideShare?

Brands are well aware by now that a presence on social media is a necessity for public relations in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites for businesses, but there is…
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4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy. To succeed on social media,…
Good Relationships GlobalCom PR Network

Buzzword Breakdown: The Corporate Narrative

Posted by Leslie Billera at Jennifer Connelly Public Relations (JCPR). Follow Leslie on Twitter @LBillera. Every company’s story is unique. And how you tell yours is critical. Your company’s story is your “corporate narrative,”…
Public Relations, PR

Five flavours of geek the PR industry can’t do without

Richard Fogg, Managing Director of CCgroup “PR Geek Factory Outrage” screamed the TV headlines. Images of a Matrix-style cloning facility flashed on the screen, where dozens of half-formed men and women PR geeks were being synthetically…
Good Relationships GlobalCom PR Network

6 Calls to Action That Will Boost Brand Engagement

This post was first published by Brendan Reilly on March Communications' blog PR Nonsense. A call to action. It’s something no piece of content should ever be without. Not having one is like loading the bases in the bottom of the ninth…
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Maximizing The Potential of Your LinkedIn Profile

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with…
Good Relationships GlobalCom PR Network

How New Execs Can Build Effective Relationships with Influencers

Apple recently announced that Burberry’s CEO, Angela Ahrendts, would be joining the team as senior vice president of retail and online stores. We constantly hear that change happens – and that it’s often for the best - but as PR professionals,…