Useful lists, steps and checklists to use when planning, implementing or managing PR audits, campaigns, strategies and more.

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Public Relations, PR
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3 Lessons from Customer Service I’ve Taken to Tech PR

This post was first published by Brette Querzoli on March Communications' blog PR Nonsense. Since I was old enough to have a job, I worked in customer service. As it turns out, all of those years serving food or selling clothes brought me…
SEO
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4 Ways to Go Beyond the Press Release in a Post Google Panda World

It isn’t “new” news anymore that Google’s Panda 4.0 caused the SEO visibility of press releases to drop considerably, but companies are still working to adjust PR strategies. The silver lining is that the increasing emphasis on original…
Public Relations, PR
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How to Encourage Your Employees to be Brand Advocates on Twitter

This post was first published by Erica Frank on March Communications' blog PR Nonsense. By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are…
Statistics, Data, Analysis, Charts
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3 Easy-to-Use Analytics Tools (and None are from Google)

According to Wikipedia, “magical thinking” is the attribution of causal relationships between actions and events where scientific consensus says there is none. If you replace “scientific consensus” with “hard numbers,” you might…
Sweden Flag
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Funny facts about Sweden and the swedes

As a third culture kid, currently living in Sweden, here is a list of things that are different in Sweden from what I have experienced in other countries. 1. Swedes love their coffee. Few people drink as much coffee as the Swedes, they are…
Denmark - boats and people by the river
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What I know about Denmark – 7 tips from an insider

If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules…
Statistics, Data, Analysis, Charts
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5 Ways to Measure the Impact of a Digital PR Campaign

Say that your tech company recently got covered in a major tech publication like TechCrunch or VentureBeat. For about a week, you see a pretty big spike in traffic going to your website. Maybe a few people even register for a trial of your product…
Public Relations, PR
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Feel The Need To Attack Your Competition? Here Are Four Tips To Keep In Mind

While there isn’t quite the degree of mud-slinging among financial services firms as there is among politicians during an election year, business executives do sometimes feel the urge to tear down the competition. And some of them have…
Public Relations, PR
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Transform media training from old and busted to new hotness – tips to guide you along with media training via webcam

This post was first published by Madge Miller on March Communications' blog PR Nonsense. Executives going through media training is like saying the sun rises and sets. A senior PR person will show up, video camera in-hand, to capture every…
Crisis situation - a person sitting down with a hand to his head
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5 Ways to Deal with a PR Crisis

A PR crisis can happen fast. An unexpected event ripples throughout the company and executives go into crisis mode, seeking shelter in the board room. Employees whisper in the hallways. And, once that crisis spreads to the outside world, public…
Linkedin logo
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4 Things to Remember When Creating a LinkedIn Company Page

When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting…
Public Relations, PR
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3 Things Your Tech PR Agency Needs to Do in 2014

It’s the new year, which means it’s the season for forecasting and predictions. At March, we’ve been thinking about what public relations firms will need going forward. How are tech companies communicating to prospects and customers today?…