It’s the new year, which means it’s the season for forecasting and predictions. At March, we’ve been thinking about what public relations firms will need going forward. How are tech companies communicating to prospects and customers today? What channels and platforms are being used the most? Which publications and outlets are most read? What do tech companies want from a PR agency?
At the beginning of 2013, March noticed three distinct demands from clients: content marketing, research and analytics. Over the past year, we decided to see exactly what – and how – PR services fit within these emerging needs. And it’s been a pretty cool journey. Tech PR agencies that stay on top of these trends can build PR campaigns that have really never been tried before. This year, we expect that content marketing, research and analytics will lead just as many PR campaigns as they supplement.