Content Marketing 101

From crafting excellent, timeless content, to combining different mediums and materials and finally to distributing the content using the channels the intended audiences are most likely to use in order to achieve the desired impact, content marketing has evolved significantly in the past ten years, transcending various fields of human knowledge and talent.

Find below contributions from PR-ists and specialists ranging from starters and technical writers to seasoned and highly experienced specialists who have been shaping the public relations industry for more than 20 years.

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Content Marketing Strategy
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Why PR and Content Marketing Are the Same Thing

Press releases are the bread-and-butter of any company hoping to make a splash. They help showcase your latest product or service or show some cutting-edge research into the industry. More importantly, of course, journalists and analysts will…