Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.


Posts

Video Killed the Meeting Star
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Video Killed the Meeting Star

Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the…
What to keep in mind when doing B2B PR in Vietnam?
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What to keep in mind when doing B2B PR in Vietnam?

With focuses on business clients, B2B PR decisions are made based on rational decisions rather than emotional ones. Understanding who the customers are is the key to the B2B model. Therefore, in-depth market research is a prerequisite step that…
Agency pitching: How to win the bid?
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Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence…
Effective tools to evaluate bloggers
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Effective tools to evaluate bloggers

It is no secret that these days influencers have a huge impact on the target audience. It seems that most of the companies have already formed an idea about different evaluating tools when they work with bloggers. Unfortunately, some of them…
Coronavirus epidemic: Public relations when the public is out of sight
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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
World-class: why we rate so highly in the PR game
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World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/
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Ready to manage a remote workforce?

6 tips for decentralised work with employees in the home office or in the fieldCompanies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies…
Leadership Coach Chrys Jerrett with a review and 9 tips to considerChrys Jerrett
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Being a Woman in Tech – A 40-year Journey by Chrys Jerrett

As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech.In the 60s my class did a class outing – we went to an aquarium and some…
8 Tips for Your LinkedIn Profile
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8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That´s why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize.LinkedIn…
GlobalCom PR Network Blogbigstock
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How to handle a PR crisis scenario (according to PR experts)

As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…
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Russia – Region Summary (Part of the Summary of Eastern Europe Market)

Market landscape  What are the major corporates across sectors that have decision-making units based in the region? The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s…
Boutique PR Agency GlobalCom PR Network
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Being a Boutique PR Agency: The Trenches and Time

This article was first published by Joanne Hogue and Dina Petrosky, Smart Connections PR. Smart Connections PR was founded in late 2012, a boutique PR firm born out of a boutique tech-oriented PR agency. We love the term “boutique.” It…