Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.

Posts

Coronavirus epidemic: Public relations when the public is out of sight
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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus epidemic is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
World-class: why we rate so highly in the PR game
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World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/
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Ready to manage a remote workforce?

6 tips for decentralised work with employees in the home office or in the field Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies…
Leadership Coach Chrys Jerrett with a review and 9 tips to considerChrys Jerrett
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Being a Woman in Tech – A 40-year Journey by Chrys Jerrett

As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech. In the 60s my class did a class outing – we went to an aquarium and some…
8 Tips for Your LinkedIn Profile
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8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That´s why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize. LinkedIn…
GlobalCom PR Network Blogbigstock
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How to handle a PR crisis scenario (according to PR experts)

As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…
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Russia – Region Summary (Part of the Summary of Eastern Europe Market)

Market landscape  What are the major corporates across sectors that have decision-making units based in the region?  The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s…
Boutique PR Agency GlobalCom PR Network
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Being a Boutique PR Agency: The Trenches and Time

This article was first published by Joanne Hogue and Dina Petrosky, Smart Connections PR. Smart Connections PR was founded in late 2012, a boutique PR firm born out of a boutique tech-oriented PR agency. We love the term “boutique.” It…
Public Relations, PR
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Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Content Marketing Strategy
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What PR Can Learn From Minimalist Web Design Philosophy

I recently read an article detailing many of the principles of minimalism in Web design. The more I read, the more I came to realize how fitting many of these same ideals were in the world of public relations. The first tenet of minimalist…
Grammar, Language, English Manual
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Content Marketers: I Hope You’re Not Making These Grammar Mistakes

It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build…
Public Relations, PR
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7 Tips for PR Newbies from a Day at PR Advanced

Earlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University's campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free…