Posts

5 Major Marketing Trends to Prepare for in 2021
The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…

How to promote a brand on TikTok?
A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million…

Video Killed the Meeting Star
Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the…

What to keep in mind when doing B2B PR in Vietnam?
With focuses on business clients, B2B PR decisions are made based on rational decisions rather than emotional ones. Understanding who the customers are is the key to the B2B model. Therefore, in-depth market research is a prerequisite step that…

Agency pitching: How to win the bid?
Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence…

Effective tools to evaluate bloggers
It is no secret that these days influencers have a huge impact on the target audience. It seems that most of the companies have already formed an idea about different evaluating tools when they work with bloggers. Unfortunately, some of them…

Coronavirus epidemic: Public relations when the public is out of sight
The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…

World-class: why we rate so highly in the PR game
Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…

Ready to manage a remote workforce?
6 tips for decentralised work with employees in the home office or in the field
Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies…

Being a Woman in Tech – A 40-year Journey by Chrys Jerrett
As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech.
In the 60s my class did a class outing – we went to an aquarium and some…

8 Tips for Your LinkedIn Profile
The career network is currently very popular – and not just in North America but also internationally. That's why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize.
LinkedIn…

4 Building Blocks of a Successful Blog Launch
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…