Posts

Coronavirus epidemic: Public relations when the public is out of sight
The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…

World-class: why we rate so highly in the PR game
Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…

LOOKS MATTER: Corporate Messaging by Design
Recently, my colleague Michelle Pittman wrote in a JCPR blog post (link expired) that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just…

Ready to manage a remote workforce?
6 tips for decentralised work with employees in the home office or in the field
Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies…

Being a Woman in Tech – A 40-year Journey by Chrys Jerrett
As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech.
In the 60s my class did a class outing – we went to an aquarium and some…

8 Tips for Your LinkedIn Profile
The career network is currently very popular – and not just in North America but also internationally. That's why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize.
LinkedIn…

4 Building Blocks of a Successful Blog Launch
As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…

How to handle a PR crisis scenario (according to PR experts)
As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…

Russia – Region Summary (Part of the Summary of Eastern Europe Market)
Market landscape
What are the major corporates across sectors that have decision-making units based in the region?
The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s…

Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV
This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey.
So, what’s…

Dude, Do You Even Wiki? A Wikipedia Master Class, Part III
John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard…

Dude, Do You Even Wiki? A Wikipedia Master Class, Part II
“A Wikipedia article is a process, not a product.”
– Clay Shirky, writer and social media theorist
Welcome back to our Wikipedia Master Class series. In the first instalment, we covered the question of how to know whether your brand…