Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.

Posts

Coronavirus epidemic: Public relations when the public is out of sight

Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
World-class: why we rate so highly in the PR game

World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…
Definition of design

LOOKS MATTER: Corporate Messaging by Design

Recently, my colleague Michelle Pittman wrote in a JCPR blog post (link expired) that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/

Ready to manage a remote workforce? 6 tips for decentralised work with employees in the home office or in the field

Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations…
Leadership Coach Chrys Jerrett with a review and 9 tips to considerChrys Jerrett

Being a Woman in Tech – A 40-year Journey by Chrys Jerrett

As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech. In the 60s my class did a class outing – we went to an aquarium and some…
8 Tips for Your LinkedIn Profile

8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That's why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize. LinkedIn…
Successfully Launching a Blog

4 Building Blocks of a Successful Blog Launch

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…
GlobalCom PR Network Blogbigstock

How to handle a PR crisis scenario (according to PR experts)

As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…

American market for Russian start-ups

In 2014, the start-up Luca, led by the former editor of Afisha magazine, Eugenia Kuyda, became the first Russian start-up participating in one of the most prestigious business incubators of the Silicon Valley - the legendary Y Combinator. …

Russia – Region Summary (Part of the Summary of Eastern Europe Market)

Market landscape  What are the major corporates across sectors that have decision-making units based in the region?  The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s…
Wikipedia

Dude, Do You Even Wiki? A Wikipedia Master Class, Part IV

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey.     So, what’s…
Wikipedia Starry Night

Dude, Do You Even Wiki? A Wikipedia Master Class, Part III

John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard…