Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.

Posts

Agency pitching: How to win the bid?

Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence…
Effective tools

Effective tools to evaluate bloggers

It is no secret that these days influencers have a huge impact on the target audience. It seems that most of the companies have already formed an idea about different evaluating tools when they work with bloggers. Unfortunately, some of them…
Coronavirus epidemic: Public relations when the public is out of sight

Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
World-class: why we rate so highly in the PR game

World-class: why we rate so highly in the PR game

Last week, my deluge of overnight emails included one that looked suspicious.  I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…
Definition of design

LOOKS MATTER: Corporate Messaging by Design

Recently, my colleague Michelle Pittman wrote in a JCPR blog post (link expired) that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/

Ready to manage a remote workforce? 6 tips for decentralised work with employees in the home office or in the field

Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations…
Leadership Coach Chrys Jerrett with a review and 9 tips to considerChrys Jerrett

Being a Woman in Tech – A 40-year Journey by Chrys Jerrett

As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech. In the 60s my class did a class outing – we went to an aquarium and some…
8 Tips for Your LinkedIn Profile

8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That's why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize. LinkedIn…
Successfully Launching a Blog

4 Building Blocks of a Successful Blog Launch

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…
GlobalCom PR Network Blogbigstock

How to handle a PR crisis scenario (according to PR experts)

As part of her doctoral dissertation research, Clāra Ly-Le, director of EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…

American market for Russian start-ups

In 2014, the start-up Luca, led by the former editor of Afisha magazine, Eugenia Kuyda, became the first Russian start-up participating in one of the most prestigious business incubators of the Silicon Valley - the legendary Y Combinator. …

Russia – Region Summary (Part of the Summary of Eastern Europe Market)

Market landscape  What are the major corporates across sectors that have decision-making units based in the region?  The economic crisis and sanctions have not made life easier for international corporations working in Russia. But there’s…