Tips & Tricks

Since there are no two PR campaigns, two clients or two audiences the same, things can sometimes go wrong for the right reasons or exceptionally well for the wrong reasons. We stand to learn from both. So please read some useful tips and tricks that both emerging and seasoned PR professionals could make use of to ensure PR efforts run smoothly and deliver the desired results.

Also make sure to check some of the tools and checklists we recommend.


Wikipedia Whopper

Wikipedia Page Creation – Dude, Do You Even Wiki? A Wikipedia Master Class, Part I

Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship…
Living in a data matrix city with phone data.

ICCO 2017: Paths for PR – Embracing completely new skills in a field where 95 % of business is about promise making

From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network “If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty…
Boutique PR Agency GlobalCom PR Network

Being a Boutique PR Agency: The Trenches and Time

Smart Connections PR was founded in late 2012, a boutique PR firm born out of a boutique tech-oriented PR agency. We love the term “boutique.” It sounds so classy and elite when in reality it is a term used both by PR agencies that are small…

PR für Messen und Events: Timing, Timing, Timing!

“Weihnachten kommt immer so überraschend“ – diese bekannte Aussage lässt sich auch auf die alljährlichen, großen Messen und Events übertragen. Als Agentur für PR und Kommunikation erhalten wir in jedem Jahr wenige Wochen vor großen…
Twitter - Blue bird with glasses holding a smartphone with Twitter's logo

To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even…
Public Relations, PR

Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Content Marketing Strategy

What PR Can Learn From Minimalist Web Design Philosophy

I recently read an article detailing many of the principles of minimalism in Web design. The more I read, the more I came to realize how fitting many of these same ideals were in the world of public relations. The first tenet of minimalist…
People doing research for case studies

The Power of Use Cases in PR Pitching

For many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publicly touting any solution that’s giving them…
Take notes: advice, tips and lessons

Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. "Heart on the Street" co-editor Liam Denning, deputy technology editor Scott Austin…
Grammar, Language, English Manual

Content Marketers: I Hope You’re Not Making These Grammar Mistakes

It should come as no surprise that content marketing is growing in importance for PR. But, much of that value is eroded when content isn’t written correctly. With that in mind, here is a list of some grammar rules to keep in mind as you build…
Public Relations, PR

7 Tips for PR Newbies from a Day at PR Advanced

Earlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University's campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free…
Wooden block falling - a crisis enfolding

Dealing with cyber risks: An issue becomes a crisis when the media gets involved

We live in a digital age where we have to be aware of the many cyber risks that surround us. We have to be prepared for when our cyber security systems fail to protect us – because they will fail from time to time. In 2011, the personal information…