Latest articles, news and announcements about GlobalCom PR Network, our partners, clients and campaigns. We strive to keep you informed with what we’ve been up to lately and other relevant information, so dive in below to see how things are going in this sense. You are also welcome to contribute if you have news to share.

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GlobalCom Annual Meeting

The GlobalCom PR Network Annual Meeting 2019 has come to an end – it was a fantastic event, with fantastic attendees and fantastic results! 

 

The Business Part 

This year’s annual meeting hosted 48 PR professionals from 30 countries around the world to discuss mutual business interests and how to work together as a global PR team. The number of attending partners was the highest number right after our meeting in Istanbul which had been attended by 45 professionals from 29 countries.

The agenda and working sessions in 2019 were structured differently compared to other global meetings.

The first meeting day was dedicated to new partner introductions and the discussion of currently hot topics. We are happy to welcome new members from Israel, RCPR managed by Idit Rosenberg and Michal Zilber, Ingenio Capital in the Dominican Republic by Marion Pages, Progess Communications from the Benelux, beautifully presented by our colleagues Stella Jansen and Miek Gielkens, EloQ Communications from Vietnam by Clara Ly-Le as well as Communication Works in South Korea.

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GlobalCom annual meeting

It’s that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing professionals from about 30 countries worldwide, the annual GlobalCom meeting has grown to a respectable number and is becoming more and more popular amongst the network and PR scene.

This year’s get-together takes place on Greece’s largest island: Crete. Crete has been named one of the best-rated travel destinations in the world from the annual Travellers’ Choice awards, announced by Trip Advisor.

Before the island was called Crete though it had a number of names. One of them was ‘Kaptara’ which was given by the Syrians who first inhabited the island. The ancient Egyptians called the island ‘Keftiu’ before it was given the Latin name ‘Creta’. The GlobalCom attendees are already  very excited to visit this exotic spot on the planet and to spend a productive and fruitful time on the historical island.

True to the GlobalCom format, the meeting will start on a Wednesday evening, May 22, with a welcome cocktail to shake hands, meet new and familiar faces and get warmed up for the official business part. The business program starts on Thursday morning May 23, allowing attendees to attend inspiring discussions, new member introductions and exciting presentations all around business development for two days on a promising agenda. The GlobalCom management picked the Nana Princess as this years venue, located just outside the coastal resort of Hersonissos, facing the Cretan sea in northern Crete.

On Friday evening May 24, the group is then brought to Agos Nikolaos. With a fresh sea breeze and typical Cretan atmosphere, the 2nd edition of the GlobalCom PR Network Awards will be celebrated.
The awards are packed with outstanding submissions from about 30 participating agencies. With these fascinating case studies, GlobalCom once again proves the high quality of our network and our partners.

 

Furhter details and regular updates will be published on our blog and social media channels before, during and after the event. Look out for news and stay tuned.

We wish all participants a wonderful time and a successful get-together.

 

 

GlobalCom PR Network

Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area.

“We are proud and excited to announce that we have joined the GlobalCom PR Network, an international network of PR and advertising agencies.” The announcement was made by Marión Pagés, INGENIO’s president, while praising her team’s extraordinary labor. Pagés, with over 30 years of experience, founded Ingenio as a PR consulting firms with a versatile and innovative format, bringing creative and effective solutions to their clients. Pagés states the way Ingenio works “is essential in keeping our competitive edge, as well as the way in which we interact with our clients, the media, our peers and the rest of the groups with which we interact.”

“We thank our new partners for the trust placed in us and look forward to strengthening the network in the Caribbean. We also want to thank our clients for the trust they’ve placed in us and all those who have been a part of our journey in one way or another.”

This new alliance extends the GlobalCom PR Network ecosystem and reach to more than 100 countries worldwide.

We want to welcome Marion and her team at Ingenio Capital to the GlobalCom PR Network Family!

 

GlobalCom PR Network announces its newest addition to the family – EloQ Communications, Vietnam.

As a rapidly growing market, Vietnam requires reliable and competent local experts that are able to support international clients and their communication challenges in this dynamic environment. We are delighted to welcome Clāra Ly-Le and her team at EloQ Communications on board as we are convinced that they will be a great fit to the family.

The steadily grwoing GlobalCom PR Network ecosystem can currently serve about 100 countries worldwide and continues to expand in many regions globally.

EloQ Communications will be the primary contact for international business going to Vietnam.

A little background about EloQ Communications:

EloQ was founded in 2015 as a subsidiary of Thailand-based Vero PR under the name Vero IMC Vietnam led by Clāra Ly-Le, who still heads the agency now. They transitioned to independence under our new name at the start of 2019. We continue to specialize in working with overseas companies doing business in Vietnam, including the diverse clientele you can find on their site. However, EloQ is also looking to expand their connections throughout Asia in order to head more regional campaigns for both Vietnamese and foreign companies.

With the choice of their name – pronounced ‘eh-lok’ and short for “eloquent,” which the Oxford English Dictionary defines as “giving a clear, strong message” – EloQ is emphasizing their goal of using superior communication skills and local market literacy to represent clients in a way that is both faithful to their branding and fluent in the local style.

We look forward to a fruitful cooperation and wish a warm welcome to the team @EloQ Communications!

 

Progress Communications Benelux

The GlobalCom PR Network is happy to introduce to you the newest member of our family: Progress Communications – or Progress in short – from the Benelux. With offices in Amsterdam and Antwerp they service a wide range of clients in the technology, consumer electronics, aerospace and fintech industry. Clients like Accenture, AVM, Bellabeat, Boeing, […]

GlobalCom PR Network-ICCO

December 10, 2015 / GCPR News

GlobalCom PR Network (GCPR) represents the 21st century breed of global PR development. It is an association of independent agency teams with a proven track record in their domestic countries united in a global operating network. With more than 1,400 experienced PR consultants, GlobalCom PR Network serves national and international clients who benefit from our local expertise and international presence.

In order to expand the PR reach and exchange best practices with other PR experts around the world in order to further rise the quality we can deleiver to our clients GCPR recently joined the International Communications Consultancy Organisation (ICCO) which provided a platform for public relations consultancies around the world.  The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.

“Our aim is to raise our international standards, quality and performance for our international clients with this partnership as the ICOO and GCPR share common goals and visions” said Ralf Hartmann, CEO of GlobalCom PR Network.

GCPR also sponsored the “Independent Consultancy of the Year Award” at the recent  ICCO Global Awards 2015 which saw leading agencies, and individuals from across 6 continents win accolades for effectiveness in PR and communications.

Leading PR practitioners from across the globe attended the ICCO Global Awards 2015 at the Park Plaza Hotel, Riverbank on the evening of Thursday 26th November, hosted by BBC personality Helen Fospero. Top consultancies, individuals, and networks all competed for awards in 18 categories including two GlobalCom PR Network members: MY PR from Italy and Instinctif Partners from Hong Kong.

The winners for Independent Consultancy of Year, sponsored by GlobalCom PR Networks included: Interel Group for the EMEA region, Avian Media for the APAC region and Imagem Corporativa in the Americas.

GCPR ICCO BILD

Ralf Hartmann (GCPR Germany), Richard Merrin (GCPR member agency Spreckley Partners), Bobby Lundqvist (GCPR member agency Wise Communications), Maxim Behar (M3 Communications)

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my view, taken a turn for the worse.

Back in the eighties, I worked with some great names such as Lucas, TI, Bosch and Lockheed. These leviathans of the automotive industry tended to operate their PR on a local level, with regional markets being given the autonomy and budget to manage their own campaigns. Over the next few years, globalisation took hold and recession forced retrenchment and painful cost cutting.

By the end of the last recession, what are we left with? A small but powerful group of businesses that seem disconnected from their local markets. Once approachable brands now seem to have become remote, monolith like and strangely anonymous.

This trend has been reflected in a creeping practice where global brands appoint large, multinational agencies that purport to do everything in every region, be it Europe, Asia or the Americas. Sponsorship in Spain? No problem! Media relations in Mexico? Sure thing! Crisis comms in Kuala Lumpa? Easy! We now commonly hear of agencies covering the mega region of EMEA or Asia Pacific with a mighty swoop of their strategic hand.

In my experience this approach has created a dreadful swathe of characterless agencies that ultimately fail to connect to the client or indeed the end customer. What we’ve now got is a hierarchy of global brands that plug into their correspondingly anodyne agency roster. The result? Campaigns that are so broad that they become meaningless to engineers and manufacturing directors based in OEMs, parts suppliers and logistics suppliers alike.

Granted, big brands need global campaigns, but these don’t need to be delivered by magnolia coloured network agencies. Independent consultants like GlobalCom operate much more flexible, vibrant cross border partnerships that offer local campaigns within an international framework.

We all understand that it’s easier to just plug-in a global off the peg solution. But a bespoke suit fits better and certainly gets you noticed doesn’t it?!

stjohn

 

 

Prova has only been a member of GlobalCom since June, but has already grasped the opportunities the network offers with both hands. Account director Zoe travelled to the annual conference in Istanbul, our MD Richard has had numerous meetings with agencies in countries from France to China, and I’ve been lucky enough to travel to São Paulo for a week-long placement at Fundamento.

Ever since I found out about our membership, I was keen to get involved, so I requested to spend a week in Brazil after a holiday in neighbouring Peru. I didn’t get my hopes up initially, there was a huge amount to organise in a short space of time and I don’t speak Portuguese. However, to my surprise head of PR at Fundamento, Camila Curado was quick to say yes to our suggested secondment.

My main objectives were to learn more about the PR and communications industry in Brazil and to build a closer relationship with our partner agency. But, with just one week in the office there was a huge amount to cram in!

The public relations landscape in Brazil and South America is unsurprisingly, very different to the UK. PRs face a number of barriers including the Spanish/Portuguese language divide within the continent, a diminishing press and government intervention. Camila explained how the political history of Brazil has shaped communications. For example, Brazil was under the power of a dictatorship until as recently as 1985. The press has only really been free for around ten years and the country still faces issues of corruption.

Fundamento is celebrating its 25th anniversary this month and was the first true integrated agency in the country, with many other agencies solely focusing on press relations. Because of its history, the company is able to call upon long established relationships with journalists and is well placed to offer a wide variety of services to a diverse portfolio.

It’s impossible to get much more than a basic understanding of any business in such a short timeframe, yet alone one of Brazil’s largest agencies. However I was able to pick up some hints and tips and some serious inspiration, including new ways to package up products to appeal to bloggers and a more thorough method of reporting media coverage results. Additionally I found out about a problem solving campaign idea which had yielded some fantastic results. The campaign appeals to businesses, consumers and the media in equal measures and it’s one Prova can definitely take advantage of – so big thanks to the produções team!

Despite the different challenges we face, some things stay the same. I presented a recent pitch for a client in the automotive sector to the Fundamento team which had some surprising similarities. The layout of the presentation, structure of the campaign and proposed calendar plans were closely echoed by a pitch Camila had created for a telecoms provider.

It’s been just a few short weeks since I waved goodbye to the Fundamento team but we’re keeping in touch. It was a fantastic experience, I was very lucky to complete the programme at such a prestigious agency with such a lovely team who made me feel really welcomed. We’re hoping to continue working together more closely and it seems the experience has inspired some other Prova and Fundamento employees to look into the GlobalCom exchange programme too.

For more information please contact Zoe Birch or Charlotte Webster at Prova PR. Email charlottew@provapr.co.uk or phone 01926 776900. 

LogicNow_Logo_4colour01 April 2015 – LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup.

CCgroup will handle lead agency duties and the UK press office, working alongside GlobalCom’s Merritt Group in the U.S., GCPR in Germany, Fundamento in Brazil and MY PR in Italy. Read more

The international PR organisation will support OtterBox in the BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK

OtterBox-11-23-2013-Surfer-Selects-0048 Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), one of the largest global PR networks with 70 partners reaching more than 60 countries world-wide, will support OtterBox international PR activities across BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK. Read more