Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Trends in artificial intelligencehttps://www.bigstockphoto.com/de/image-379883593/stock-vektorgrafik-ai-robot-cyborg-running-on-screen-smartphone-in-hand-cybernetic-girl-accelerates-in-cyberspace-art

Trends in artificial intelligence

Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
China’s largest social media platformhttps://www.bigstockphoto.com/de/image-312690478/stock-foto-tula%2C-russia-17-06-2019-wechat-on-the-phone-display

China’s largest social media platform

WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
Social Media Checklist

Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
Micro-Influencer in 2021https://www.bigstockphoto.com/de/image-295234597/stock-foto-business-concept%2C-word-micro-influence-on-sticky-paper-over-beautiful-reverberation-gradient-backgro

Relevance of Micro-Influencer in 2021

The Dilemma According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers (other sources disagree with this conclusion), and most actively…
Influencer Marketing Relies on Authenticity

Influencer Marketing Relies on Authenticity

It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…
Word

5 Erkenntnisse zur Gleichberechtigung im Berufsleben aus dem Krisenjahr

Heute ist Weltfrauentag 2021. Gemeinsam mit den Talent Management Experten von SumTotal Systems haben wir uns die Entwicklungen der letzten 12 Monate verfolgt, Studien und Analysen gewälzt, um festzustellen, welche Auswirkungen die Pandemie…
Weltfrauentag: Gleichberechtigung im Berufsleben

International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
There is no vaccine for fake newshttps://www.bigstockphoto.com/de/image-358742228/stock-foto-fake-news-coronavirus-on-red-background-fake-news-mobile-concept

There is no vaccine for fake news

Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros…
How to Turn a Crisis into an Opportunity for Success?

How to Turn a Crisis into an Opportunity for Success?

The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flexible working…
Three fundamental principles of successful digital advertising

Why you need to review your PPC strategy in light of increasingly popular voice search technology

Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana…
5 Major Marketing Trends to Prepare for

5 Major Marketing Trends to Prepare for in 2021

The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…
How to promote a brand on TikTok?

How to promote a brand on TikTok?

A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million…