Public Relations Blog & Insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


There is no vaccine for fake newshttps://www.bigstockphoto.com/de/image-358742228/stock-foto-fake-news-coronavirus-on-red-background-fake-news-mobile-concept
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There is no vaccine for fake news

Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation. WHO director-general, Tedros…
How to Turn a Crisis into an Opportunity for Success?
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How to Turn a Crisis into an Opportunity for Success?

The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flextime working…
Three fundamental principles of successful digital advertising
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Why you need to review your PPC strategy in light of increasingly popular voice search technology

Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana…
5 Major Marketing Trends to Prepare for
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5 Major Marketing Trends to Prepare for in 2021

The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…
How to promote a brand on TikTok?
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How to promote a brand on TikTok?

A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million…
inclusion of people
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Diversity, Equity, and Inclusion – growing interest but lack of guidelines

December 3rd is the International Day of People with Disabilities. The interest in creating more inclusive environments is at an all-time high, but at the same time, there is a lack of praxis-oriented guidelines – especially with regards to…
Video Killed the Meeting Star
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Video Killed the Meeting Star

Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the…
Gone are the days of user vicious technology
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Gone are the days of user vicious technology

In bygone days, information technology could be user vicious. Picture this: on The Australian, newspaper I spend four hours designing and editing a broadsheet-sized page. Then I press a wrong key and see screen after screen vanishing, never…
What to keep in mind when doing B2B PR in Vietnam?
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What to keep in mind when doing B2B PR in Vietnam?

With focuses on business clients, B2B PR decisions are made based on rational decisions rather than emotional ones. Understanding who the customers are is the key to the B2B model. Therefore, in-depth market research is a prerequisite step that…
Agency pitching: How to win the bid?
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Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to influence…
Board Directors
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Newly Appointed Board Directors

GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors…
Brands and their responses to social issues
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Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react promptly to major social issues. To speak…