Public Relations Blog & Insights


GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks

Sustainability Trends 2023 – What Are Technology Experts Saying?

Sustainability Trends 2023 – What Are Technology Experts Saying?

The many ways in which technology can contribute to sustainability were very much a part of our 2022 communications and PR initiatives. Therefore, we asked our clients as well as industry experts and contributors to our CleanEnergy-Project “Which…

Earth Day 2022: Essential role of PR for sustainability education

“PR agencies have an essential and positive role to play in environmental sustainability education and campaigning”, says Spreckley Partners’ MD, Richard Merrin. As part of its wider mission to promote clients working towards a safe,…
Communicating employee appreciation

5 tips to better convey employee recognition

Capable and engaged employees are a core factor for the success of any organization. Current neurobiological research results show: By conveying appreciation, managers make a significant contribution to the retention, motivation, performance…
Is Radio a Good Method of Advertising Today?

Is Radio a Good Method of Advertising Today?

Companies pumping a large amount into the marketing budgets, with the sole aim of engaging prospective clients... Yearly, most companies hunt for effective marketing channels. Mostly, radio advertisement is more ideal for local businesses…
Modern Marketing

Technology Application in Modern Marketing

Traditional marketing tactics are geared towards achieving short-term objectives in many cases. Although direct mail and billboard advertising can still bring in new customers, they are no match for digital marketing in most cases when it comes…
Dos & Don’ts Of Social Media Marketing

Dos & Don’ts Of Social Media Marketing

Social media marketing has become an essential part of any company's advertising campaign. With the wealth of benefits it can have, a business could miss out on a significant amount of sales without it. The dos and don'ts of social media marketing,…
Pros and Cons of Facebook Adshttps://www.bigstockphoto.com/de/image-405636794/stock-foto-russia%2C-st-petersburg%2C-8-december-2020-facebook-largest-social-networking-site-in-the-world-on-the-s

Pros and Cons of Facebook Ads

As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
Trends in artificial intelligencehttps://www.bigstockphoto.com/de/image-379883593/stock-vektorgrafik-ai-robot-cyborg-running-on-screen-smartphone-in-hand-cybernetic-girl-accelerates-in-cyberspace-art

Trends in artificial intelligence

Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
China’s largest social media platformhttps://www.bigstockphoto.com/de/image-312690478/stock-foto-tula%2C-russia-17-06-2019-wechat-on-the-phone-display

China’s largest social media platform

WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
Social Media Checklist

Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social…
Micro-Influencer in 2021https://www.bigstockphoto.com/de/image-295234597/stock-foto-business-concept%2C-word-micro-influence-on-sticky-paper-over-beautiful-reverberation-gradient-backgro

Relevance of Micro-Influencer in 2021

The Dilemma According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers (other sources disagree with this conclusion), and most actively…
Influencer Marketing Relies on Authenticity

Influencer Marketing Relies on Authenticity

It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…