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GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now play an important role in promoting consumer awareness about products, brands and services of companies.

In Vietnam, 80% out of the country’s population stays online on their mobile devices for more than 2.5 hours, higher than many parts of the world. Meanwhile, browsing social media accounts for ¼ of their online time. Such figures influence the marketers to boost the internet-based advertising. Here are some fundamental principles to note for a successful digital advertising in Vietnam.

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6 tips for decentralised work with employees in the home office or in the field

Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations need to figure out how to stay engaged and functional in a fully digital mode. This applies not only to the current crisis, but also to companies that are increasingly switching to decentralised work and mobile workforces in the face of digitisation.

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Pr fake news infodemic

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” – Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20

Practicing responsible and effective PR in the midst of a fake news ‘infodemic’ gives a whole new meaning to that well-worn industry phrase ‘going viral’.

After all, achieving virality, in the sense of delivering must-share news and content across readers and viewers’ social networks, has been, for the best part of the last twenty years, the Holy Grail of the PR industry.

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COVID-19 cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR agency.

Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts (still friends) told us their media and social media exposure had plummeted – by more than 50 percent in two cases.

With the World Health Organisation announcing a coronavirus pandemic, economies are teetering on the brink of recession. So why pay more for less in the public relations sector?

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new member from Beijing China DAN Communications

GlobalCom PR Network is proudly introducing our new Chinese member to our family. The agency DAN Communications from Beijing will be our primary contact for China.

The agency, founded in 2018 by Fanny Peng and Amy Wang covers a wide range of areas such as strategic consultancy media relations, to spokesperson media training and crisis management. With more than 30 years of experience in marketing and communication, they are also specialized in helping clients develop social media strategies, creatíng content. They also help with conducting campaigns and enhancing engagement with target audiences as well as monitoring performance and placing ads.

With their unique style of service and a result-driven approach, DAN Communications supports both B2B and B2C sectors. They are covering technology, industrial manufacturing, automotive, professional service, travel and entertainment. Currently, they are working for Christie, Cirrus Logic, MVG, Sentons, Cirium, LiveRamp, Huaxia Film, Toyota and China Environmental Protection Foundation.

The GlobalCom PR Network is happy to have Fanny and her Team on board! We are looking forward to a fruitful business cooperation.

DAN Communications is an official member of the GlobalCom PR Network.

A Pinch of Science Fiction in Automotive PR

Germany is not only the country of poets and thinkers; it is also known as a country of engineering excellence, premium cars and sophisticated car culture. Brands such as Mercedes, BMW, VW or Audi have been globally extremely popular for many decades, across many price ranges and cultures. But the automotive market is changing like hardly any other industry. Extremely fast innovation cycles, new competitors from other industries, disruptive business models and alternative mobility concepts require a new way of addressing this prestigious industry. Sounds like a lot of work is coming up for PR agencies working for automotive clients.

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As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech.

In the 60s my class did a class outing – we went to an aquarium and some other stuff before visiting a computer centre on the way back. I remember being fascinated by the computer centre – we got to watch tapes going round, punch cards being fed into the card reader, and a BIG computer with lots of blinking lights – all in a special room. I remember being particularly impressed with the woman in the room – she was wearing a trouser suit – which was almost revolutionary in the day!

It was then that I seriously thought about a career working with computers.
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8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That´s why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize.

LinkedIn puts a face on companies. We get to know the people behind positions such as managing director, developer or product manager, we can follow their careers and network with them. From their CVs, posts, comments, photos or videos, we also learn about some personal details of our LinkedIn contacts. So, LinkedIn is not just a career network, but a social career portal. With over 600 million members in more than 200 countries, it is the unbeaten number one business platform worldwide. As an international network, LinkedIn’s main advantage is that we can connect with colleagues, customers and business partners around the globe at any time of day or night, across all time zones. In a working world that is becoming increasingly global, this is a great added value.

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Jaja klar, mittlerweile wissen wir alle was „dieses IoT“ ist, oder? So von wegen smarter Kühlschrank, der einkauft – oder ein Fitnesstracker, der mir sagt, dass ich heute wieder zu faul war. Nicht zu vergessen natürlich Unmengen an Anwendungen in der Industrie – und nicht zuletzt Autos, Maschinen und Roboter, die an der Lebensader Internet hängen. Ihr wisst schon, wovon ich spreche.

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Digital campaigns play a pivotal role in the election campaigns of the Western world, be they on Facebook, Instagram, or Twitter. Around the world, the digital election campaigns add up to the traditional media channels, such as TV, radio and the printed press. In Israel, however, the conventional media is nearly completely void of political advertising due to the Election Campaign Law, which prohibits sponsored TV or radio campaign and limits the exposure on the printed press. The election campaigns, therefore, focus on classic public relations, leaving the main battles to debates, interviews, and other tactics on TV channels and radio shows dealing with current events.

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