GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.
Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden Morgen mit dem Eintrag „6:15 Uhr Abfahrt am Hotel“ startet. Nein, in diesem dicht gepackten Programm der Delegationsreise unter Leitung der baden-württembergischen Wirtschaftsministerin Dr. Nicole Hoffmeister-Kraut war wirklich nicht (noch) mehr unterzubringen. Vier chinesische Städte in vier Tagen. Und dabei waren wir eigentlich nur im Südosten unterwegs: Nanjing, Hangzhou, Shanghai, Shenzhen.
I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m. Departure at the hotel“. No, in this densely packed program of the delegation trip under the direction of the Baden-Wuerttemberg Minister of Economic Affairs, Dr. Nicole Hoffmeister-Kraut, there was really no room for more. Four Chinese cities in four days. And we were actually only travelling in the South East: Nanjing, Hangzhou, Shanghai, Shenzhen.
The economic delegation travelled from the Nanjing arrival point through southeast-ern China. First by express train to Hangzhou and on to Shanghai, then by plane to Shenzhen. Finally we took the ferry to Hong Kong, where the return flight took off.
This is the second part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications.
Practicing public relations in times of stability is challenging enough, but what about when something goes wrong? That’s when crisis communication comes into play. Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms were beginning to learn out how to handle themselves in a crisis – using press conferences and official media statements – the rise of social media has left them scrambling, with some attempting to embrace social media while others stick to what they know. But making social media a central part of crisis response may be even more crucial here than many other places. Here are a few reasons why.
Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg and consists of a network of associate public relations companies within the continent.
Through Africawired, we deliver fully integrated marketing communications services across industries and borders.
Seeking a trusted and knowledge partner
International businesses want to expand their offering to the African continent but seek a trusted and knowledgeable partner to ensure the successful development and implementation of their project.
Understanding the complexities and nuances of rapidly emerging markets is vital for successful communication and being cognizant of this need for a niche African business offering, Africawired was established.
Delivering on a range of capabilities
We pride ourselves on our capabilities, ranging from brand custodianship, full-suite digital media, advertising services, classical -and investor relations, and crisis comm
A footprint across Africa
Being the crisis communications consultant to AIG, our work has spanned 33 African countries and we have active relationships with agencies across the continent:
Benin, Botswana, Burundi, Cameroon, Côte d’Ivoire, Congo-Brazzaville, DRC, Ghana, Guinea-Bissau, Guinea-Conakry, Kenya, Namibia, Nigeria, Rwanda, Sudan, South Africa, South Sudan, Sudan, Tanzania, Uganda and Zambia.
Sharing knowledge and expertise
Through Africawired, we aim to share knowledge and expertise with peers in the industry through our network of affiliated agencies across the continent.
Livewired Public Relations is an official member of the GlobalCom PR Network
16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.
As an agency we aspire to break down the old, creating new topics, stories and experiences that capture the attention and will be retold. And so we felt the time was right to forge a new connection between our own present and the future by developing a new brand appearance. The outcome is a new corporate design and a new website. A website that is not only intended to provide a showcase for our work, but also to illustrate our thinking, our philosophy and our values.
Our new corporate design reflects the self-image of Public Link and takes into account the constant evolution of the Berlin based agency. Starting as a PR agency in 2003, today we combine media relations, digital relations and social media.
At the same time, we stay true to our principles. We have always striven to earn the awareness, relevance and interest of people. Whether as brand builder, story teller, content driver, relations manager or simply as sparring partner for our clients. Whether B2B or B2C. Whether international or national. We certainly desire to earn attention. And that is why we always begin with “earned” and never with “paid”.
In fact, these are all things that have long since been known. For our clients and partners in Germany and from abroad our service remains as good as always. We dedicate ourselves to their projects with familiar expertise, commitment and in our very own Public Link way.
B) Pitchgewinn Vitamix
Vitamix, founded in 1921, manufactures high-performance blending equipment for home and commercial use. In January 2019 the US company launched the new entry-level machine “Explorian” in Germany at a lower price point compared to previous Vitamix products but with the premium quality that the brand has been known for.
Public Link won the pitch and developed an integrated launch strategy for the new product including PR, PPC, digital advertisement, social media and influencer activities. We adjusted the core target group to the German market, adapted the existing lifestyle campaign and incorporated our owned, earned and paid strategy within the global approach. In close cooperation with the German sales team and the European Head of Marketing we created a unique tone of voice to ensure a consistent and localized brand experience.
This blog was published on https://www.publiclink.de/en/news/
After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international scale, is addressed mainly to entities from innovative sectors of the economy and those operating in the public and B2B sectors.
The basis for strategic planning at Planet Partners is accurate and comprehensive data analysis, the effects of which may be audits, market reports and communication strategies. Media training, campaign implementation and event organization are the most important activities that fall into the communication service. The crisis management specialization includes prevention, rapid response and active crisis management, as well as post-crisis management. The new strategy is the result of a multi-month transformation process, complemented by a revised visual identification and a new website.
“We are aware that customers entrust us with something they value the most – the good name of their company. We are able to offer them experience resulting from 12 years of practice in the industry, cooperation with numerous external partners and the local knowledge of over 1,400 consultants from the GlobalCom PR Network, an international public relations agencies network. Planet Partners has the pleasure of managing the Central and Eastern Europe region for the network. This allows us to be fully aware and responsible partners in business and to have a real impact on its development, by achieving measurable effects” – says Łukasz Wilczyński, CEO of Planet Partners.
Planet PR was founded in 2006 and within 12 years of its activity, it has cooperated with 200 clients, carrying out about 195 campaigns and projects for them. Industry awards won include: Golden Paper Clips, Event Awards, Stevie Awards, and GlobalCom PR Awards. Planet Partners boasts broad-ranging experience in the communication of high technologies, including the space and robotic industries.
Planet Partners is an official member to the GlobalCom PR Network
Our GlobalCom PR Network family is extending its wings into the exotic Caribbean. Our newest member Ingenio Capital from Santo Domingo, will now extend the GlobalCom coverage across the Central American area.
“We are proud and excited to announce that we have joined the GlobalCom PR Network, an international network of PR and advertising agencies.” The announcement was made by Marión Pagés, INGENIO’s president, while praising her team’s extraordinary labor. Pagés, with over 30 years of experience, founded Ingenio as a PR consulting firms with a versatile and innovative format, bringing creative and effective solutions to their clients. Pagés states the way Ingenio works “is essential in keeping our competitive edge, as well as the way in which we interact with our clients, the media, our peers and the rest of the groups with which we interact.”
“We thank our new partners for the trust placed in us and look forward to strengthening the network in the Caribbean. We also want to thank our clients for the trust they’ve placed in us and all those who have been a part of our journey in one way or another.”
This new alliance extends the GlobalCom PR Network ecosystem and reach to more than 100 countries worldwide.
We want to welcome Marion and her team at Ingenio Capital to the GlobalCom PR Network Family!
As a rapidly growing market, Vietnam requires reliable and competent local experts that are able to support international clients and their communication challenges in this dynamic environment. We are delighted to welcome Clāra Ly-Le and her team at EloQ Communications on board as we are convinced that they will be a great fit to the family.
The steadily grwoing GlobalCom PR Network ecosystem can currently serve about 100 countries worldwide and continues to expand in many regions globally.
EloQ Communications will be the primary contact for international business going to Vietnam.
A little background about EloQ Communications:
EloQ was founded in 2015 as a subsidiary of Thailand-based Vero PR under the name Vero IMC Vietnam led by Clāra Ly-Le, who still heads the agency now. They transitioned to independence under our new name at the start of 2019. We continue to specialize in working with overseas companies doing business in Vietnam, including the diverse clientele you can find on their site. However, EloQ is also looking to expand their connections throughout Asia in order to head more regional campaigns for both Vietnamese and foreign companies.
With the choice of their name – pronounced ‘eh-lok’ and short for “eloquent,” which the Oxford English Dictionary defines as “giving a clear, strong message” – EloQ is emphasizing their goal of using superior communication skills and local market literacy to represent clients in a way that is both faithful to their branding and fluent in the local style.
We look forward to a fruitful cooperation and wish a warm welcome to the team @EloQ Communications!
As part of her doctoral dissertation research, Clāra Ly-Le, director of Ho Chi Minh City-based EloQ Communications, interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights expressed by the experts she found are often applicable regardless of the medium. What follows are some of the most worthwhile pieces of advice she gathered.