PR blog & insights

GlobalCom’s Blog lists articles, insights and thought leadership pieces written by Public Relations specialists spanning all continents, in several languages.

Selected topics: Content Marketing | Lists and Checklists | Meta | Tips & Tricks


Social Media Management in the Age of Coronavirus
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Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s…
New formats that will help to make your online events more interesting
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New formats that will help to make your online events more interesting

In the context of a pandemic, a number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and information storm is constantly attacking. A corporate event will help your employees to distract…
How Social Distancing is Changing Social Media
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How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms…
Digital Industry: Continuously Optimizing Processes
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Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators."How can we design more effective…
5G network from the angle of a PR expert
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5G network from the angle of a PR expert

Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the…
Improve your food and beverage business with PR
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Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses,…
Three fundamental principles of successful digital advertising in Vietnamhttps://www.bigstockphoto.com/de/image-269498020/stock-vektorgrafik-people-shopping-online-concept-with-happy-customers-buying-and-making-payments-with-smartphones-int
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Three fundamental principles of successful digital advertising in Vietnam

Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/
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Ready to manage a remote workforce?

6 tips for decentralised work with employees in the home office or in the fieldCompanies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies…
PR fake news infodemic
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Spread Responsibly: PR in a Fake News ‘Infodemic’

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” - Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20Practicing…
COVID-19 cost-effective PR
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COVID-19 – the single word that tells businesses why they need cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR…
new member from Beijing China DAN Communications
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GlobalCom PR Network’s newest member from „Zhongguo“ China – Welcome on board DAN Communications!

GlobalCom PR Network is proudly introducing our new Chinese member to our family. The agency DAN Communications from Beijing will be our primary contact for China.The agency, founded in 2018 by Fanny Peng and Amy Wang covers a wide range…
A Pinch of Science Fiction in Automotive PR
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A Pinch of Science Fiction in Automotive PR

Germany is not only the country of poets and thinkers; it is also known as a country of engineering excellence, premium cars and sophisticated car culture. Brands such as Mercedes, BMW, VW or Audi have been globally extremely popular for many…