Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to.
Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them).
So, what’s left? Well, every good presentation or class ends with a review of what you learned and last-minute pointers to help you succeed. This Master Class series is no different, which means it’s time for us to dive back into the world of Wikipedia one final time.
This post was first published by GlobalCom PR Network member Finn PR – Raf Weverbergh and Kristien Vermoesen
The GDPR, the new EU regulation for data protection and privacy, will have a double impact on corporate communication professionals when it goes “live” on May 25th:
- you will need to create information and policies that are required under GDPR for the entire organization
- you also need to make sure that the corporate communication department itself is GDPR compliant, especially in relation to storing and processing stakeholder information
To help you understand what needs to be done, we assembled this checklist, ranked from important and urgent to less urgent.
John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day.
In the first two installments in this Master Class, we explored Wikipedia’s continued relevancy for brands. We also dug into identifying whether your brand or organization is ready for an article, how to get started on the platform, the article creation and editing process, and a good bit of nuts ‘n bolts how-to action.
If you missed Parts I and II in the series, don’t worry – you can find them online here and here. And as promised in Part II, today’s installment addresses Wikipedia’s Golden Rules…and what happens if you break them.
This blog post is published by Markus Engel, Communication Consultants
You´ve heard of SEO? Of course, you have. Search engine optimization has been around for a while. Optimizing your website, to increase its online visibility in a web search engine’s unpaid results, has had an effect on the way we are creating online content today. Keyword stuffing, meta tags and WDF*IDF bring a technical side to writing a story. In the good old offline times editors had learned and internalized an essential writing principle: mind your reader. Does that still apply in times of SEO? Discoverabilityen the reader is not necessarily a human being but a search engine’s crawler? The clear answer is: YES! Does that mean that a search engine optimized text is unattractive, difficult to read and comes just as a boring collection of keywords? Our clear answer is: NO! Search engines evolved from being mainly syntax or keyword based to recognizing meaning and context of text-based content for a semantic search. Taking all the context information into account, search engines are creating a better user experience since they deliver relevant search results. At the end of the day, Google and other search engines would rather wish that readers experience well-written content while searching for input. So, that’s where we come back to what was essential in the past offline-days and what is still or even more important today: mind your reader!
“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist
Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to make it a reality. Now, we’re ready to move into the nuts ‘n bolts how-to of article creation and editing. Are you ready?
This post was first published by Luke Frost, PR Deadlines, Sydney – Australia
Well that headline makes no sense. Or does it? Let’s think about those words – and how they might possibly relate to information technology.
The message is tantalising, thought provoking and if man really did bite dog, it’s newsworthy. As a headline it’s short, sharp and to the point – subject, active verb, object.
At PR Deadlines we like to craft all our messaging to the infotech world like that, in clear concise language across the entire communications spectrum: news releases, thought leadership, videos, pitches, direct mail, ads, lead generation – everything.
Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team.
It almost got away with it. Almost.
When putting together a content strategy plan, there are many types of content to consider. With all these decisions ahead of you, it can seem overwhelming but if you take some time to define your goals first, the process will be a lot easier. From infographics, to videos, to articles there are many tactics to choose from once your goals are defined.
Writing contributed pieces is one of the most fundamental tactics in a content strategy plan. Articles provide you an opportunity to demonstrate expertise, and engage with the industry by starting conversations or sharing opinions. However, there are many platforms to consider when deciding where to publish your next contribution.
Three major platforms to consider include your company’s blog, a trade or business publication or LinkedIn Pulse. Each has unique benefits and it’s important to know what you want to accomplish before choosing a platform.
Recently, I wrote an article for MarketingProfs titled The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On that provides a deeper dive into this subject. So, if you are looking for some advice on where to publish your articles, go check it out.
This post was first published by Alla Shupineva, 4D Business Commuincation Agency, Russia
The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only competitions between the strongest national teams of the world, but also a tournament among advertising and marketing experts.
However, before to start the rush for football fans money, it is useful to know some ins and outs and find out “hidden rocks” that may appear in the way of creating the advertising campaign. And that’s what this review is about. Firstly we will talk about FIFA copyrights, associated prohibitions and the ways of bypassing them.
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GlobalCom PR Network is a group of Public Relations and Marketing Communications agencies with 70 Offices in 60 countries worldwide. As an association of independent agency teams with a proven track record in their domestic countries our clients benefit from our local expertise and international presence. With more than 1,400 experienced PR consultants, GlobalCom PR Network is working as a global operating network. Our overall goal is to provide clients with the best, most cost-effective approach to multi-market PR.
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