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GlobalCom partner comments: In Ukraine most stories are still sold, not told

The May issue of the German PR magazine PR Report issued a comment by GlobalCom partner Jukka Laikari. German speaking reader can check out the comment issued in the magazine (see image). In  addition Jukka provided his English comment draft for our blog readers:

With a population of about 45 million, a well-educated, low-wage workforce, rich agricultural land, infrastructure linking to Europe and Russia, and vast mineral and potential energy resources, Ukraine has all the potential to become one of the economic bellwethers.

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Global PR Perspectives – Does Confucianism still work in Korean PR? (part 1)

A country in which Confucius and social media influence PR practices – this sounded interesting we thought and talked to John Kim, CEO of GlobalCom’s Korean partner agency.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.

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Burson-Marsteller, and PR’s PR Problem

Last week, you couldn’t point your Web browser anywhere without hearing about the Burson-Marsteller Facebook-Google smear campaign debacle. Today, just one week from the initial reporting of it, the story seems to have all but disappeared.

Interestingly, what I did find yesterday was this op-ed at Forbes.com: „In Defense of Burson-Marsteller, Sort Of.“ It’s written by Aaron Perlut, who runs a small PR agency himself, and in reading it I find myself…well frankly I find myself a little annoyed. Read more

Global PR Perspectives – Sociable Argentina (part 2)

Last week the first part of the interview reportet about the changes in PR in Argentina and the latest trend, to add images and videos to press releases. Part two is about how important the difference between traditional and Argentinian Spanish can be and why you should consider this when planning PR activities in Argentina.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences

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Trade (Show) Secrets

Trade show season is upon us – are you prepared?

I recently returned from Interop Las Vegas, supporting a number of clients including Zeus, ExtraHop and Certeon. I also met with journalists from top-tier publications and analyst firms including Forbes, IDC and InformationWeek. The press room was always buzzing and the panel discussions were well-attended. Read more

Global PR Perspectives – Sociable Argentina (part 1)

Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account for a large part of the daily PR work as PR expert Ana Laura Esposito tells us.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences

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ContentAide – Is Your Company Using Facebook to its Full Potential?

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s clear this social networking site is here to stay. But, are companies making the most of the platform?

Facebook has immense potential to provide much more than simply a place to interact with customers and post company updates. As more and more companies join the site, Facebook could offer valuable competitive intelligence information to help companies keep up with market trends and generate compelling content while attracting and retaining Facebook fans… that is, if they had the right toolRead more

Global PR Perspectives – The Czech Republic becomes more and more attractive for international PR and as a gateway to the east (part 2)

Last week PR expert Martin Frydl talked about current PR trands in the Czech Republic. This week he shares general differences in the local PR practices with us.

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Twitter gives traditional news media the jitters…again

Last night’s sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash, this is not the first or the last time that Twitter will break a story first.

Unrestrained by the need to verify anything, and boosted by the fact that a tweet can become 10,000 tweets in no time, there is no doubt that Twitter offers a rapid and dynamic outlet for news. Read more