Continental drift in modern PR? – Insight UK

Today our series is featuring Lynne Goddard of Escapade, GlobalCom PR Network’s partner agency in the UK who provided us with some insights regarding their local PR practices and regional trends.

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Are You There, Google+?

This post was first published by Doug Flora on March Communications‘ blog, PR Nonsense, and may be viewed here.

People are saying Google+ is a „ghost town.“ While the hyped social network has 170 million members, research has shown that user engagement, especially compared to Facebook, is quite low. In January, comScore found that Google+ users spend an average of just 3 minutes a month on it, compared to 405 minutes for Facebook users. Read more

Continental drift in modern PR? – Insight Malta

Today our series is featuring Stephen P. D’Alessandro, Managing Director at CREDAL Business Consulting, GlobalCom PR Network’s partner agency in Malta who provided us with some insights regarding their local PR practices and regional trends.

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Besting the Booth Babe Trade Show Strategy

This post was first published by Meredith L. Eaton on March Communications‘ blog, PR Nonsense, and may be viewed here.

As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around was the continued use of “Booth Babes.” While booth babes are getting increasingly negative exposure, several of March’s clients who were in attendance at Interop this year found creative ways around this tactic – and to great effect! Read more

Continental drift in modern PR? – Insight Mexico

Today our sieries is featuring Carlos Garcia, Social Media Specialist at Lead Image, GlobalCom PR Network’s partner agency Lead Image in Mexico who provided us with some insights regarding their local PR practices and regional trends.*

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Is Social Media Killing the News Industry?

This post was first published by Meredith L. Eaton on March Communications‘ blog, PR Nonsense, and may be viewed here.

According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most trusted and beloved news anchors like NBC’s Brian Williams or PBS‘ Jim Lehrer? While certain research suggests this will soon be the case, there are also clear and unique advantages of traditional journalism and news outlets that social media cannot supersede. Read more

Continental drift in modern PR? – Insight Belgium

In our current series about the influence of social and digital media in their daily PR work the GCPR Blog team talked to Jacques Lechat, managing partner of GlobalCom PR Network’s partner agency PRP in Belgium.*

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Is Pepsi Paving a New Path in Social Media Marketing?

This post was first published by Jason Fidler on March Communications‘ blog, PR Nonsense, and may be viewed here.

Last week, AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media.

Unlike traditional social media efforts (it’s odd to think that there are now “traditional” social media efforts), Live for Now is not hosted on other networks, such as Facebook or Twitter.  It is instead Pepsi’s own, self-developed and independent platform. Read more

Continental drift in modern PR? – Insight Malaysia

In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Alice Young of GlobalCom PR Network’s Malaysian partner agency WYSE Communications.*

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Skype’s Campaign – Bringing Humanity Back?

This post was first published by Joanna DiTrapano on March Communications‘ blog, PR Nonsense, and may be viewed here.

Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While the methods we use to stay in touch have changed, so too have the ways in which we communicate. For example, instead of an hour-long phone call, some prefer to send regular texts or Facebook messages to friends and family in order to stay in touch. Read more