Are You There, Google+?
People are saying Google+ is a „ghost town.“ While the hyped social network has 170 million members, research has shown that user engagement, especially compared to Facebook, is quite low. In January, comScore found that Google+ users spend an average of just 3 minutes a month on it, compared to 405 minutes for Facebook users. Read more
Continental drift in modern PR? – Insight Malta
Besting the Booth Babe Trade Show Strategy
As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around was the continued use of “Booth Babes.” While booth babes are getting increasingly negative exposure, several of March’s clients who were in attendance at Interop this year found creative ways around this tactic – and to great effect! Read more
Continental drift in modern PR? – Insight Mexico
Is Social Media Killing the News Industry?
According to Gartner, worldwide social media revenue is forecast to reach $14.9 billion this year and practically double to reach $29.1 billion by the year 2015. With this level of growth, will print newspapers ultimately cease to exist? Will social media replace our most trusted and beloved news anchors like NBC’s Brian Williams or PBS‘ Jim Lehrer? While certain research suggests this will soon be the case, there are also clear and unique advantages of traditional journalism and news outlets that social media cannot supersede. Read more
Continental drift in modern PR? – Insight Belgium
Is Pepsi Paving a New Path in Social Media Marketing?
Last week, AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media.
Unlike traditional social media efforts (it’s odd to think that there are now “traditional” social media efforts), Live for Now is not hosted on other networks, such as Facebook or Twitter. It is instead Pepsi’s own, self-developed and independent platform. Read more
Continental drift in modern PR? – Insight Malaysia
Skype’s Campaign – Bringing Humanity Back?
Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While the methods we use to stay in touch have changed, so too have the ways in which we communicate. For example, instead of an hour-long phone call, some prefer to send regular texts or Facebook messages to friends and family in order to stay in touch. Read more