In the past few months, we’ve interviewed a variety of our GlobalCom PR Network partners from all over the world about the status and influence digital and social media have on their daily PR work, as part of our “Continental Drift in modern PR” series.
A New Social Network… For Your Car?
Cars are an integral part of our day-to-day life, entrusting them to get us safely from point A to point B. In fact, people put so much value on their cars that they often personify them, giving them names and speaking of them as if they are members of the family (The ’96 Toyota Camry I had throughout college was named Gus…may he rest in peace). This has become common practice, but a recent Wired article I read by Doug Newcomb gave personifying our cars a whole new meaning. Read more
Continental Drift in modern PR? – Insight Japan
Seven Habits of Successful Speaking Submitters
While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are slated for early 2013, PR-pros are gearing up early to get those calls for papers in. Winning a speaking slot at a world-renowned conference is no easy task – consider RSA’s annual security conference, which last year received thousands of submissions, accepting less than one out of five! Read more
Continental Drift in modern PR? – Insight Germany
What is SEO? Even without looking up the formal definition, many people know that SEO, or, search engine optimization, is all about improving website visibility in search engines’ results – their “natural” results, i.e. the unpaid ones. But, if SEO is free, why aren’t more people doing it effectively? Well, it’s a complicated process. Incorporating everything from spiders to link bait can quickly make an SEO strategy go from understandable to unwieldy. Read more
Continental drift in modern PR? – Insight Bulgaria
Social Olympic Fever!
I admit it: I am slightly addicted to the Olympics. I’m completely obsessed with the back stories behind the athletes – the families that sacrifice everything for their son or daughter to follow their dreams or the athletes who grow up with very little and end up making a name for not only themselves, but their country. I think those anecdotes are a large part of why it’s such an emotionally-charged event. While the passion, competition and glory of this Olympics haven’t changed, one thing certainly has: its digital component. Read more