Why YouTube Works for B2B Marketing, Part 1

Over 50 percent of executives watch work-related YouTube videos at least once a week.

By Valerie Pilossof, Jennifer Connelly Public Relations Intern

While YouTube is typically associated with singing cat videos or montages of the newest dance fad, it is also a very useful online tool when it comes to business-to-business (B2B) communication and marketing.

Currently the largest online video sharing network, YouTube houses many professional videos relating to current events, politics, business and more, and can be extremely advantageous when used by B2B marketers for the following reasons:  Read more

Instagram Video Function is a Hit

Is this the end of Twitter’s Vine?

The ability of video recording with Instagram has created numerous creative possibilities for its dedicated users. The 15-second movies are recordable with any smartphone and can be edited with the well-known Instagram vintage filters. On the first day of its release, the popular app hit a record of 5 million uploaded videos.  Read more

The Art and Science of PR Measurement, Part 1

This post was first published by Nate Hubbell on March Communications‘ blog PR Nonsense.

PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of Communication (AMEC), the UK Public Relations Consultants Association (PRCA) and the International Communications Consultancy Organisation (ICCO) came together to release a powerful guide on PR measurement.

Since March prides itself on “taking the guesswork out of PR,“ the March Insights team has delved into the guide to help hone our own tactics and processes for both measurement and research. Below is Part One of a two-part series where Nate Hubbell provides some thoughts on a few of the key points that resonated with him the most, and some thoughts on where they can be further refined or improved. Kacey Albertine will post offer her thoughts in Part Two.

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Facing the Online Disinhibition Effect: Whether and When to Respond to Negative

By Annetta Hanna, Vice President Content, Jennifer Connelly Public Relations

If you are a business owner or company executive, you probably should be worrying about the Online Disinhibition Effect. According to research conducted by Rider University psychologist John Suler, it’s the Online Disinhibition Effect that inspires people to act badly – very badly – on websites, blogs, chat rooms, forums or social media platforms like Twitter and Facebook. Thanks to the anonymity of online communications, normally mild-mannered people are capable of writing things that they’d never dream of saying in real life. Some even become internet trolls, posting malicious or inflammatory messages. And if the rancor focuses on a company’s products, services, employees or events, it can end up causing serious damage to the business.

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4 Rules for Making an Infographic that Rocks

This post was first published by Kacey Albertine on March Communications‘ blog PR Nonsense.

Over the past few years, businesses have begun to use infographics to engage an audience with facts and figures that otherwise are static numbers in a simple slide report. Visual.ly, a company that specializes in this type of data visualization, has a blog that I encourage everyone to explore if they want to be both educated and entertained at the same time.

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The reputation of A and B (Abercrombie and Benetton) is walking on thin ice: are they going to make it? (Part 2)

Last week Giorgio Cattaneo of GlobalComs partner MY PR described the not-quite-so-lucky incident of Abercrombie&Fitch CEO Mike Jeffries expressing his dislike against „fat“ people, the resulting media uproar, and the attempting efforts of crisis management by Abercrombie&Fitch. In part two we now examine a smiliar situation in the story of „B“.

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The Toxic Truth Behind Conventional Products

By Leslie Billera, VP Marketing, Jennifer Connelly Public Relations

An average of 200 chemicals course throughout our bodies in any given day; this includes our children and loved ones.

Industrial chemicals are a part of our lives; they are in our products, food, cell phones, air and water – all of which can have a major impact on our health.

“Unacceptable Levels” is a new, award-winning documentary Read more

PR: It’s About Earning Trust

This post was first published by Brendan Reilly on March Communications‘ blog PR Nonsense.

PR professionals often get criticized for being “spin doctors” – that is, taking something bad and trying to convince people it’s actually good. For 99 percent of PR firms, this couldn’t be further from the reality of what we do.

In today’s world of hyper-connectivity, mobile Internet and social media, the only way for brands to survive, let alone thrive, is to build legitimate trust between themselves and members of their respective industries. Why? Because it has never been easier for individuals to find and engage with another brand if they aren’t satisfied with yours. Likewise, transparency and authenticity have never been more important than they are today.

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The reputation of A and B (Abercrombie and Benetton) is walking on thin ice: are they going to make it? (Part 1)

We are not talking about a woolen thread nor a cotton one, nor about the technological Resistex® Carbon either and not about the famous Ariadne’s thread, even if we are considering two impervious parallel stories regarding two important brands on the fashion retail market which are trying to defend their reputation on several fronts.

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12 Tips for Smart Communications

By Leslie Billera, VP Marketing, Jennifer Connelly Public Relations

For clarity in all of your corporate communications, adhere to these tips. Not only will you showcase your polish and professionalism upon every interaction with your target audience, you’ll cut through the clutter with a commitment to quality content.

Tip #1

Create a confusion-free zone. Your prospects are barraged by hundreds of messages a day. Your company’s “narrative” needs to be clear, concise and easily-replicable both in written and verbal form. Clarify your story and stick to it. Read more