Communication on German “Energiewende”: There is a lot more to be done!

CleantechParliamentary elections in Germany are over – but the big issues are still there, such as the “Energiewende”, just to mention one example. It was widely discussed, but especially during the past couple of months reduced to the topics of electricity prices. Undeniably an important topic, but other equally relevant issues have been neglected at the same time.  Read more

Lack of Transparency Gives PR Pros and the Brands they Represent a Bad Name

This post was first published by Mike Griffin on March Communications‘ blog PR Nonsense.

Without transparency, building trust with prospects and the media is an uphill battle.Let’s face it. PR pros don’t always get the best rep. In fact, one of the most memorable experiences from my college years was when I told one gentleman, who will remain anonymous, that I wanted to work in public relations after graduating. He looked me right in the eye and replied, “Oh, so you want to be a BS artist?” The conversation kind of went downhill from there.

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This Week In Content

This Week in Content spotlights the latest research and trends in branding, marketing, and social media.

Compiled by Ashley Rickert, Jennifer Connelly Public Relations

Girl Waiting Behind Fence of House

When Does Gating Make Sense for Content Marketing?

Gated content is when content is stored online behind a password-protected area – versus being publically available. This article delves into how and when gated content is appropriate for companies to use in order to generate leads.

 

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Political Communications via Mouse Click

The German Bundestag elections 2013 will take place this Sunday.Wahl-O-Mat The media echo is a bit slow this year as there don’t seem to be really hot controversial topics. And be honest – who really knows the complete political programs of each party?

Especially young voters report on difficulties to identify the party that covers most of their views as the politicians covered by the media seem to have a hard time communicating the key strategy of their respective parties in a way the voters can really understand.  Read more

PR Tips: Playing Nice in the Public Eye

This post was first published by Megan Grobert on March Communications‘ blog PR Nonsense.


On a daily basis, we PR professionals scan the news to gauge public perception of our clients. Being a media-focused culture, public perception is incredibly important to building a strong brand. This does not mean that negative press will always destroy a company, but how that negative press is handled can greatly impact the public’s perception of the brand, especially when members of the public are being affected. Take, for example, the recent dispute between CBS and Time-Warner Cable.

The argument, which feels a bit like a schoolyard scuffle, has left some urging for third party intervention, as Time-Warner customers find other means of watching their favorite CBS shows.

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Using Fintech PR to go beyond tech

This post was first published by Daniel Lowther on the CCgroup blog.

Let me say this first. I’m a big believer in mobile payments. Having worked with companies like Visa, VeriFone and Kalixa for many years, I truly believe that mobility will revolutionise how we pay, get paid and manage our finances. However recent experiences with Barclays Pingit has put this belief to the test.

mobile wallet

“Can you Pingit? Erm…no I can’t”

I really liked Pingit. Compared to other offerings (I’ll name no names) it was simple to set up, easy to use and solved a genuine need. I started to pay friends and family using Pingit rather than going online to make a bank transfer because it was easy to do so on the move. My friends, both Barclays and non-Barclays customers registered with the service and were able to accept payments and make payments. Everything was hunky dory. Read more

CleanEnergy Project Among Global Top Clean Energy Blogs

„we’re among the 4 German language Blogs within the global Top100 Clean Energy Blogs sparkah.com/top-100-clean-… @CleanEnergyPro @CorneliaDaniel @100erneuerbar

This Tweet by @energynet reached me two days ago. OMG our CleanEnergy Project belongs to the global Top100 Clean Energy Blogs? Excitedly, I followed the link to a list of 100 Twitter profiles of persons, blogs and websites reporting on sustainability, renewable energy and environmental topics.

Top of the list – I can hardly believe it – is our CleanEnergy Project. “Here tweets CleanEnergy Project Editor-in-Chief Corinna Lang about renewable energies, cleantech & sustainability“, the description reads.  Intrigued I scroll further down the list and discover: Leonardo DiCaprio! The crush of my teenage years and I on the same list – if somebody had told me about this 15 years ago …

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The 7 Habits of Highly Effective Spokespeople

By Brian Hart, Account Coordinator,  Jennifer Connelly Public Relations (JCPR).

166616879 (3)“When we really, deeply understand each other, we open the door to creative solutions and third alternatives. Our differences are no longer stumbling blocks to communication and progress. Instead, they become the stepping stones to synergy.” ~ Stephen R. Covey

In his iconic book The 7 Habits of Highly Effective People, Stephen Covey argues that communication is the most important skill in life. This is especially true in the business world, where effective communication can mean the difference between success and failure. In a media climate where one spokesperson’s sound bite can alter the company’s bottom line you cannot afford to take this role lightly. The 7 habits outlined in this guide will lead your business on a path to success by helping you become a highly effective spokesperson.  Read more

Google’s Updated SEO Guidelines: A Threat to PR? Not So Much

This post was first published by Hanah Johnson on March Communications‘ blog PR Nonsense.
Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link and keyword strategies within press releases. The updates are intended to do away SEO overload that might manipulate Google’s PageRank algorithms, by prohibiting excessive linking and repetitive use of keywords. Foremski describes it as an “unnatural boost to the popularity of a piece of content” and a blatant attempt to “trick [Google’s] algorithm into ranking a site higher than its allotted position.”

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It’s IFA time again

Today IFA Berlin, the largest European consumer electronics show opens its gates again. Visitors and media can see and try some of the latest exciting new products at IFA:

Midland XTC-400 FULL HDMidland for example launches the sales of the latest action cams of the XTC product series at IFA 2013. In addition to the advanced technology and many new features the latest action cam generation convinces with its ease of use. Midland presents the new model XTC-400 FULL HD and XTC-280 at the IFA hall 1.2 – booth 118.

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