Five Trends in Tech PR for 2014

This blog post was first published on CCgroup by Richard Fogg

The Holmes Report Square

I was very flattered to be asked by Aarti, the Holmes Report’s In2 editor, for my opinion on one major trend for the tech PR market in 2014.

But how do you stick to just one? Well, I couldn’t. Aarti saw fit to use one of my ideas in her great article. But here are the five things that I think we, our international partners and our competitors are all going to be challenged by this year. Read more

Doing B2B Technology PR right – it’s all in the value

This blog post was first published on CCgroup by Will Gardiner

In one of my previous posts, I announced the launch of the Business Technology PR stream and the research that accompanied it, focusing on the ways in which IT decision makers in UK businesses selected their suppliers.

MONEY

The research looked at the content and information sources they relied upon, those they trusted and those they simply did not rate – if you haven’t seen it, the full white paper is available here, and there is an infographic that gives the headline view here.

Whilst collating the data and working out what it all meant, we quickly noticed how the preferred information sources differed according to the value of the IT investment concerned. We therefore created the full research document “How do IT decision makers choose their suppliers?” and then also created a spin-off white paper focusing on the changes in process and preferences that occurred as the value of the IT changes. Read more

Success factors for PR Events

PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour and preferences. We therefore asked our PR teams around the world to provide us with some insights from their respective region.

PR Events through the eyes of the GCPR team Global Arabia

SaudiArabiaEventsOpeningWe understand PR event management as the conception, creation, development, scheduling, arrangement, production, promotion and execution of events such as product launches, press conferences, corporate meetings, educational conferences, road shows, grand opening events, concerts, award ceremonies, launch parties, fashion shows, festivals, games and a variety of meetings.

Bridging cultural gaps

In Saudi Arabia we are faced with the challenge of a communication and cultural gap between the expatriates and the Saudi community.  Read more

4 Things to Remember When Creating a LinkedIn Company Page

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

LinkedIn can be a great source of leads, if the company page is set up the right way.When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting with leads, marketers are sharing strategies in groups and companies are starting to experiment with new opportunities like LinkedIn Ads or Sponsored Updates.

There’s substantial evidence that LinkedIn is really, really good for generating leads. With LinkedIn Ads or Sponsored Updates, it’s possible for companies to target prospects on a very granular level, segmenting audience by factors such as region, industry, job title and seniority. Read more

OtterBox expands international PR with GlobalCom PR Network

The international PR organisation will support OtterBox in the BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK

OtterBox-11-23-2013-Surfer-Selects-0048 Munich, 27 January 2013 – OtterBox®, the No. 1-selling smartphone case in North America is rapidly expanding brand awareness and sales across its range of premium smartphone cases in Europe and Russia. GlobalCom PR Network (GCPR), one of the largest global PR networks with 70 partners reaching more than 60 countries world-wide, will support OtterBox PR activities across BeNeLux, France, Germany, Italy, Poland, Russia, Scandinavia and the UK. Read more

Bitcoin’s style over substance

This post is written by Daniel Lowther, Head of FinTech, CCgroup

bitcoins

This week eBay UK announced it plans to allow its customers to buy and sell virtual currencies (including bitcoin) via a dedicated channel on its website. Also this week, the University of Cumbria revealed that it will allow some students to pay their tuition fees using the currency.

These are just the latest in a long list of headline grabbing stories about the digital currency, that range from the currency being used to pay for drugs, regulatory  crackdowns and a Norwegian man realising he has a small fortune in bitcoins.

This raises an important question. Why has the technology become a media darling? Read more

Why the Future of Video is Short and Why PR is the Future of Video

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content marketing world, more clients than ever are demanding video services as part of the package. Videos can help break down business concepts, showcase executive thought leadership and recap tradeshows and conferences.

But are people really watching them?

Half of YouTube videos get 500 views or fewer. About 30 percent get fewer than 100 views. Many corporate videos languish in an unpromoted channel, rarely breaking the 100-view mark. But when those videos do get seen, they really work. According to research from eMarketer, B2B prospects can be greatly influenced by video. The report found that, after watching a video, 46 percent said that they purchased a product and 54 percent contacted a vendor. Read more

USA 2013: Big Data and IT security drive PR demand

TomRice

Today Tom Rice answers the three questions about Media and PR impressions in 2013 that we asked our PR team around the world from the perspective of a US PR consultant specializing in B2B technology B2B markets:

1.     How did the global recession affect the demand for PR in the USA in 2013?

BigDataUSAOur agency, with its focus on B2B technology market, saw an uptick in business in 2013 so the recession was not really a factor.  We continued to see strong interest from prospects in the technology market and from existing clients looking to do additional work.  Sectors such as big data, analytics and IT security were the fastest growing.  The sequestration crisis in the government did cause some of our government IT clients to pause on some projects.  PR needs were strong across the board but the strongest need was more integration with our creative services division.  Read more

News Flash: Your Prospects Already Know What You’re Selling

This post was first published by Martin Jones on March Communications‘ blog PR Nonsense.

The traditional sales process goes something like this: market research hands over some leads, sales contacts the leads and discovers who’s interested in learning more.

Then there’s follow-up, when the sales rep goes over the product in more detail with the prospect, educating him or her about what it can do and why it’s important so they are in a position to make a buying decision.

Not anymore. Read more

Germany 2013: Intelligent Multi-Market PR in High Demand

WibkeSonderkamp
2014 has already started and our blog series continues to question our PR teams around the world on their view of 2013 developments. This week Wibke Sonderkamp of the Munich based GlobalCom PR Network team answers the 3 questions of the interview series:


1.
     How did the global recession affect the demand for PR in Germany in 2013?

Overall we noticed a growing demand for multi-market PR in 2013. Many clients are looking for a mix of central management with local execution by teams with local market knowledge. Read more