PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour and preferences. We therefore asked our PR teams around the world to provide us with some insights from their respective region.
PR Events through the eyes of the GCPR team Global Arabia
We understand PR event management as the conception, creation, development, scheduling, arrangement, production, promotion and execution of events such as product launches, press conferences, corporate meetings, educational conferences, road shows, grand opening events, concerts, award ceremonies, launch parties, fashion shows, festivals, games and a variety of meetings.
Bridging cultural gaps
In Saudi Arabia we are faced with the challenge of a communication and cultural gap between the expatriates and the Saudi community. Read more