How Making a Client ‚Famous‘ Led to Front Page Coverage

This post was first published by Hanah Johnson on March Communications‘ page PR Nonsense.

2014-09-30_1354A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key driver behind successful PR programs.

What is Thought Leadership?

According to March’s Beth Brenner, PR agencies can maintain momentum without an immediate news pipeline by “keeping a focus on industry issues, rapidly responding to a hot news story or adding a bit of controversy.” This idea of “newsjacking” is just one way PR pros can carry out proactive media relations. If properly executed, consistent and relevant news hijacking lends itself to building thought leadership for the company and its particular subject matter experts. This involves establishing clients as go-to experts on a particular topic, ideally resulting in more inbound requests from key influencers seeking the executives‘ opinions on important industry issues.

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A Nod to the Podcast: Is Audio the Next Great Content Marketing Tool?

This post was first published by James Young on March Communications‘ blog PR Nonsense.

Podcast Content Marketing

After years of listening to the same iTunes playlists and stale talk radio programs, I finally moved the purple podcast app on my iPhone from my „useless“ folder (where Safari, Game Center, Compass and Apple Maps still live) onto my home screen. In the last year, that app has become one of my most-used.

„This Week in Tech“ usually kicks off my work week, because you can’t work in tech PR and be unaware of what’s going on in the tech world. Midweek, I’ll tap into the Grantland network for deep dives into sports and pop culture. „99% Invisible“ gives me a look at the most fascinating elements of design and architecture (Ikea Hacking, anyone?). By the time Friday rolls around, I’m usually left with NPR’s „All Songs Considered,“ Slate’s „Political Gabfest“ and Harvard Business Review’s „HBR IdeaCast“ – whatever else I missed. Read more

How to Maximize Your Meetings in a Multi-Tasking World

This post was first published by Caroline Legg on March Communications‘ blog PR Nonsense.

Tech PR Conference Call MeetingWe’re all guilty of it: multi-tasking on mute during a conference call, whether it’s emailing on your laptop, texting on your cell phone or – if you can believe it – even riding the stationary bike at the gym.

InterCall, the world’s largest conference call company, used by 85 percent of Fortune 100 firms, recently surveyed 530 Americans on their usual conference call habits. And the results made it clear that we’re all struggling to focus amid all of the digital noise and distractions. Approximately 65 percent surveyed admitted to doing other work on calls and 63 percent said they were busy sending unrelated emails. Read more

5 Tips for Conducting Media Interviews… on Camera!

This post was first published by Meredith L. Eaton on March Communications‘ blog PR Nonsense.

Tech PR Media TrainingEver since Forrester Research’s 2008 report, How Video Will Take Over The World, marketing and PR pros have been all over the rise of video content, especially since Dr. McQuivey found that just one minute of video is worth 1.8 million words! So, it’s no surprise that the media has caught on to the trend, too. These days, journalists are more frequently conducting remote video interviews with expert sources via Skype, a Google+ Hangout or even FaceTime. But, have marketing and PR firms’ media training services evolved to also incorporate training for these kinds of modern interviews? All too often, firms focus on the phone interview and in-person briefings, but, now, remote video interviews need to be added into the mix as standard. Beyond the interview content and topic messaging, below are five top tips to get spokespeople started when faced with a video interview for the first time! Read more

Is Native Advertising Useful for B2B Brands?

This post was first published by Blaise Lucey on March Communications‘ blog PR Nonsense.

Native advertising shouldn't be done in a vacuum, it needs to be part of a larger campaign.At this point, you might have heard of native advertising as either a useful new marketing tool or an evil, corrupting influence. Whatever the case, there’s no doubt that it’s going to be a huge, oddly unifying force in the world of public relations, marketing and journalism.

You don’t have to look further than Buzzfeed to see how popular the trend has become. The tech publication recently landed $50 million in venture funding – in part because the revenue from the publication’s native advertising has been so profitable. Read more