Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership.
But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.
From circulation numbers to embedded URLs, from event attendance to social presence and from direct mail to SMS, the PR world is evolving. Here are five outdated practices that have undergone a modern makeover with successful results:
1. Press Conferences
While the traditional press conference may still work for government officials, the modern equivalent could be classified as none other than the Twitter Chat. Today, 83 percent of Fortune 500 companies have active Twitter accounts. And for good reason. With 271 million monthly active users, companies have their customers, partners and prospects at their fingertips. Read more