Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

 

 

 

 

 

 

 

 

This post was first published by Jeny Dowlin on Interprose’s blog, Interprose Voice.

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on what are the most successful banner sizes in terms of catching people’s eyes on a page and actual clicking.

For the past decade, three banner sizes have consistently accounted for 78 percent of banner ad impressions. With the rise of people viewing sites on mobile devices, two additional sizes have been added to the mix.

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Happy Birthday, Twitter – Reflecting on a Decade of Life in 140 Characters

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene?

The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird might make. People more frequently thought and wrote in sentences longer than 140 characters, without using words and acronyms like “ur”, “ICYMI”, and “RT”. Nobody cared what color #TheDress was.

Twitter is one of those once-in-a-lifetime developments that can truly be called “disruptive”, and its impact continues to resonate across every aspect of today’s always-on, hyperconnected world. Think about this: we now have an entire generation of people that don’t remember a world without Twitter.

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Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

 

 

 

 

 

 

This post was originally published by Laurie Davis on the Interprose Voice blog.

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share your two cents goes on and on.

Now what are you going to do about it? Answer: sharing your experiences in a blog post.

But how, you might ask? Your company doesn’t have a blog already set up and you don’t have the time to invest in creating your own blog – plus, how would you even get people to read it?

LinkedIn Pulse is your solution. LinkedIn’s publishing platform allows you to post blogs that will then be shared with the LinkedIn community. Most professionals have already invested a lot of time and energy into their LinkedIn profile and have an established network of contacts. Therefore, posting your blog on LinkedIn Pulse is a great way to leverage the professional network you’ve already built versus starting from scratch – developing a separate blog site and trying to drive people to it. Your audience is already gathered for you on LinkedIn Pulse.

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