01 April 2015 – LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup.
Don’t Call It a Comeback: Google Just Made Press Releases More Valuable
Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their news.
Less than a year ago, Google’s Panda 4.0 update devalued press releases as a SEO tactic, in response to far too many companies distributing press releases with zero news value to boost search rankings. As a consequence of rooting out spammy content, legitimate announcements were unfairly penalized, and the traffic to most of the major wire services, such as Business Wire, PR Newswire, etc., dropped almost overnight.
However, despite numerous bad apples trying to game their site’s SEO, businesses have continued to utilize press releases for their original purpose, to publicly share important information that their target audiences, stakeholders and industry influencers will care about. Read more
3 PR Crisis Communications Lessons From this Winter’s MBTA Fiasco
We all understand that precipitation is part of being from New England, but commuting – especially these last few winter months – has certainly been a nightmare. More than 100 inches of snow crippled the MBTA, and I’m willing to bet many of you who rely on public transportation barely saw your office for much of February.
Though the lack of available transportation affected many, the MBTA’s main issue is even larger than how many (rather, how few) trains and buses were running. As the MBTA taught us, there are certain practices that should be followed when a crisis strikes. Here are three key PR and crisis communications lessons that can be learned from the winter of 2015 MBTA fiasco: Read more
Cleaner than a frog’s armpit – the joys of translation
Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language.
This also means restructuring texts due to the preferences of the local media and audience as well as adapting the wording accordingly.
If the client already has documents in the respective language we also make sure the corporate wording is consistent. If a client expands into a new market we support the creation of corporate wording in the new language. Read more
An Inside Look at New Cybersecurity Publication, Passcode
The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the opportunity to meet with members of the Passcode editorial team on a snowy February night here in Boston, where we got a glimpse into their backgrounds, interests, and vision for the publication.
Some of Passcode’s new editorial team have been writing for the Christian Science Monitor for years. After seeing an uptick in stories on cybersecurity, breaches, and digital privacy, largely covered by trade and business press, they realized the opportunities in that space. Thus, Passcode was born, right here in Boston. Read more
7 Tips for PR Newbies from a Day at PR Advanced
Earlier this month, PR Advanced: Breaking Barriers held its New England regional conference on Boston University’s campus, bringing together a spectrum of PR professionals and beginners for a day of informational sessions, networking, and free snacks.
The day started early at 8 a.m. with a keynote address from Graham Kahn, Director of Social Advertising and Insights at Digital Royalty, followed by two breakout sessions including, “Innovative & Engaging Campaigns” and “Journalists’ Relationships with PR, Advertising, and Marketing Pros.” Read more
Robot Reporters: It’s a Real Thing
Notice anything peculiar about this ? Or this one on ? Or here on ? Yes, they are all culled from the Associated Press and are all covering financial reports, but, what you may not have noticed is that they don’t have a byline. Instead, they all have a little disclaimer at the bottom that reads, “This story was generated by using data from Zacks Investment Research.”
That’s right. These articles – and scores more – were written with whatsoever. We are officially welcoming the era of robot reporters. Read more
3 Startups That Will Build on Chicago Tech’s Record-Setting 2014
It may be bitterly cold in Chicago, but the city’s tech scene is heating up. According to Built in Chicago’s 2014 Annual Report, local tech companies raised a cool $1.6 billion in investment and exits climbed to a record high of $7 billion. Although not traditionally considered a hotbed for technology startups, Chicago is quickly evolving into one of the nation’s newest tech hubs. The resources for first-time and veteran entrepreneurs alike are growing, and the power of collaboration is fueling like-minded people to succeed more than ever before. Read more
It’s Show Time! 5 Tips for Successful Event PR from a CES Vet
As public relations professionals, we live and breathe news. Often, the best platform to announce our clients’ news is at an industry trade show. Most recently, one of the biggest shows in the tech world came and went, leaving our heads spinning and hearts pounding with excitement. The Consumer Electronics Show (CES) is one of the biggest shows of the year for several of March’s clients, and it typically drives some of the biggest pushes for messaging and news announcements for companies.
During the ramp-up for any show, PR pros are crazed with schedules, logistics, messaging and last-minute to-dos. Now that CES has come and gone, here are some of our event PR best practices that will help you make a conference a success for your client. Read more
Is an Industry Giant About to Outshine Your Client? Not So Fast…
When strategizing with clients on the ideal timing for a big announcement, the golden rule for tech PR pros is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news or product. The logic is simple – the media landscape will be consumed with covering the market leader’s latest news, and a client’s announcement risks being outshined.
Depending on how you look at it, this can be either a blessing or a curse for tech PR pros. On the one hand, having to work around other companies’ announcement dates can be frustrating. But, on the other, the date of a market leader’s big announcement offers the opportunity for a different kind of visibility. Read more