Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

 

 

 

 

 

 

 

 

This post was first published by Jeny Dowlin on Interprose’s blog, Interprose Voice.

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on what are the most successful banner sizes in terms of catching people’s eyes on a page and actual clicking.

For the past decade, three banner sizes have consistently accounted for 78 percent of banner ad impressions. With the rise of people viewing sites on mobile devices, two additional sizes have been added to the mix.

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Happy Birthday, Twitter – Reflecting on a Decade of Life in 140 Characters

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Do you remember what life was like some 10 years ago, before the marvelous technology innovation that is Twitter burst onto the scene?

The number sign (or pound or hash symbol) was still a year away from being reinvented as the hashtag. A “tweet” was the sound a bird might make. People more frequently thought and wrote in sentences longer than 140 characters, without using words and acronyms like “ur”, “ICYMI”, and “RT”. Nobody cared what color #TheDress was.

Twitter is one of those once-in-a-lifetime developments that can truly be called “disruptive”, and its impact continues to resonate across every aspect of today’s always-on, hyperconnected world. Think about this: we now have an entire generation of people that don’t remember a world without Twitter.

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Make Your Voice Heard: A How-to Guide to LinkedIn Pulse

 

 

 

 

 

 

This post was originally published by Laurie Davis on the Interprose Voice blog.

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share your two cents goes on and on.

Now what are you going to do about it? Answer: sharing your experiences in a blog post.

But how, you might ask? Your company doesn’t have a blog already set up and you don’t have the time to invest in creating your own blog – plus, how would you even get people to read it?

LinkedIn Pulse is your solution. LinkedIn’s publishing platform allows you to post blogs that will then be shared with the LinkedIn community. Most professionals have already invested a lot of time and energy into their LinkedIn profile and have an established network of contacts. Therefore, posting your blog on LinkedIn Pulse is a great way to leverage the professional network you’ve already built versus starting from scratch – developing a separate blog site and trying to drive people to it. Your audience is already gathered for you on LinkedIn Pulse.

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THE CHANGING FACE OF GROCERY SHOPPERS – The Five Consumer Groups Defining the Grocery Market in 2016

The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven by price, quality or customer experience. So what does this mean for the retailer? And for marketers working with grocery brands, what hurdles do we face when targeting these consumer groups?

Traditional ways of defining consumer groups have become slightly outdated, and no doubt even new forms we look at today will soon become obsolete as shoppers continue to develop their buying habits and mediums of influence. Latest research by consumer lifestyle PR agency Escapade has defined the UK’s grocery shoppers into five key consumer groups that illustrate the state of retail shoppers in 2016. Read more

Lessons Unlearned: Cautionary Tales from the Front Lines of Social Media

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

So, the SyFy Network just announced a new series that I can’t wait to watch: “The Internet Ruined My Life.” According to SyFy, the show “exposes the unexpected perils of living in a social media obsessed world” and “reveals how people just like you and me inadvertently ruin their lives in one keystroke.”

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What We Can Learn From Millennials (If You’re Not One)

 

 

 

 

 

 

This post was originally published by Lisa McCausland on the Interprose Voice blog.

I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes fascinating. At first blush, they appear to be a bit self-absorbed and entitled; but are they really?

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CES 2016: The New Year Takes Flight in Vegas

This post was originally published by Ryan Alford on the Interprose Voice blog.

There’s no better time in Vegas than January, attending the Consumer Electronics Show (CES). It’s commonly accepted that CES sets the tone for the New Year. And CES 2016 made quite an impression with as assortment of technologies, including virtual reality, augmented reality, the Internet of Things (IoT), the connected car, robotics, 3D printing, drones, and the smart home. Of course there’s more to it than just that, but my eyes fixated on this lineup because it’s what interests me the most. But, my eyes did wander a bit.

In a previous life, I often attended CES as a journalist. This was a totally different experience, considering I was there for a full week and not just a few days. To be honest, CES deserves a full week, at least. Nowadays, the show spills over from the Las Vegas Convention Center (LVCC) and into neighboring hotels. It seems the show gets bigger and bigger each year. Regarding CES and I, we hadn’t seen each other in a decade, but it welcomed me back with open arms.

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A Goal-Setting Routine: Creating Opportunities

This post was originally published by Ryan Alford on the Interprose Voice blog.

Are you a goal setter? And do you create goals in preparation for the New Year?

I read an article that called goal-setting “a practice for losers”. I almost fell out of my chair. Reading on, the author made a case for creating positive systems and habits, in place of goal-setting. Okay, I get it. That makes sense. But I ignored this hip, new way of working and went old school: I now write my goals down and put them in a place where I could be reminded of their importance each day.

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Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog.

Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety of goals. And as communication professionals, our job is to help our clients meet their goals.

But how do we show movement on these goals? This is where PR measurement comes in. It is the tool to show how communication efforts bring value and help achieve the goals of the business or organization.

Recently, I had the opportunity to attend PR News’ PR Measurement Conference in Chicago. Dedicating a whole day to discussing PR measurement, the conference was a great refresher on several solid, time-tested measurement insights.

Here are my top four tips and tricks for PR measurement.

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5 Things Your Company Should Be Doing by 2016 (That They’re Not)!

This post was first published by Kristin V. McNulty on March Communications’ blog M+PR Nonsense.

I wasn’t born this way—immersed in all-things digital, that is.Confessions_DigitalStrategist_Image

The world was quite different then. It was 1985 and Madonna just made history for most cassette tape sales. Floppy disks were at the forefront. Phone books were tangible. “Please Be Kind and Rewind” was a slogan printed on every VHS cover in Blockbuster. Disposable cameras were cutting edge. And, the only time a computer was used in school was to play The Oregon Trail. It wouldn’t be for another 10 years that the “internet” would become a household term. And, even still, it was seemingly limited to a jovial You’ve Got Mail greeting after five minutes of ear-piercing dial-up.

While I most definitely am dating myself, I appreciate inherently knowing a world before Wi-Fi. A world where direct mail advertising was king and “word of mouth” promotion was queen. I’ve since seen targeted print campaigns become overshadowed by online strategy. I’ve witnessed Facebook mainstream into newsrooms and businesses. I’ve watched Twitter change the real-time dissemination of information. And, I’ve observed search engines shape the very landscape of website presence and design.

While I’m still a closeted ‘80s girls at heart (donning a scrunchie and admittedly listening to New Kids on the Block time and again), I also have had to evolve right beside it. I’ve studied it. I’ve adapted to it. And, now I’m helping clients stay ahead of it. The it being a world whose axis now spins on digital enterprise.

As we head into 2016, it’s mission-critical for every company to be foundationally optimized in order to successfully launch branding initiatives that are palpable for mass consumption. Here are five things that your company should be doing now in order to not be “so last year” when the ball drops at midnight: Read more