This post was first published by Sarah Wheble on March Communications’ blog PR Nonsense.
The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better utilize SEO to benefit our clients.
SEO is the practice of manipulating content to improve a website’s ranking in search engines like Google, Bing or Yahoo. SEO might seem complicated at times with algorithm updates and constant changes to the ‘formula for success,’ but it really is only a matter of answering a few simple questions for your users, a concept which has been around for forever.
Just like the phone book, in which company names that start with the letter ”A” see the most success just by being the first result on the first page, optimizing your website and content online with key terms can mean your company comes up on page one of the Google search results.
Here are three tips we learned that can help clients better optimize their content for Google. Read more