This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.
Several weeks ago, my family and I attended my daughter’s cheerleading championships. Upon entering the arena, a torrent of candy-colored signage promoting the company’s social media accounts and in particular, a custom Snapchat filter created just for the day’s event, greeted us.
Knowing my own daughter would surgically attach her phone to her hand if she could, I guessed the filter would prove popular among the gazillion or so teen girls flitting around the arena, as well as all the parents, family, and friends in the stands. What I didn’t realize was just how wildly popular it would be – the snaps were piling up, hundreds of stories were being updated in real-time, and views were soaring higher than a cheerleader at the top of a basket toss.