Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content.
Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material to all content they create from marketing collateral, to white papers, press releases and blogs. Consider video/animation or an infographic, which is an effective storytelling tactic that helps guide the audience through a visual message by turning statistics into interesting data, tips or other types of learning points. Read more