Diagnosis: Content Shock (and How Content Marketing Can Also Be a Treatment)
It is a tale/Told by an idiot, full of sound and fury/Signifying nothing
My intention in starting with this particular Macbeth reference is certainly not to lambaste my fellow writers. It’s not easy to work in journalism, marketing or PR, and when trying to tell our own tales, we all have moments of idiocy from time to time — those times when the stories we tell aren’t quite as compelling as we’d hoped when we’d drawn up an initial outline. Those times when a deadline or creative lapse cannot be overcome.
Then there’s the added pressure of quantity. Content marketing has created an expectation among audiences that anyone who can tell them something of value, and has a platform to do so, should churn out content at an assembly line rate.
But just how much is too much for our audiences? Are they to the point of being so inundated by content that they tune it out? Read more
HAPPY EASTER FROM THE GLOBALCOM TEAM
We wish everyone a happy easter and want to thank you for your ongoing and valuable support!!!
Our next series will start next Thursday 24 April and will feature our partner Wael Sabri on the Topic:
What I know about Pakistan.
If you haven’t shared your contribution please do so in the next weeks.
We are looking forward to your post.
Your GlobalCom Team
Practice, Practice, Practice
3 Tips for a Successful Summer Internship
With summer on the horizon, do you have an internship lined up?
Whether you’re graduating or finishing up another year of school, here are three tips that’ll help you make the most out of the internship, no matter what the industry. Read more
Leading market entry to Myanmar with CSR
YANGON, April 10, 2014 – As companies move to enter Myanmar following the country’s decades of isolation, there is a growing consensus about the benefits of leveraging Corporate Social Responsibility as a component of market entry.
The thinking is that entering Myanmar with a strong CSR campaign helps companies meet key local stakeholders in the public and private sectors, build infrastructure, and collect insights about the business environment and mind-set of the local people. Add to this the fact that Myanmar’s needs for support are huge, and the concept of CSR as a market entry tool makes good sense.
How Is Semantic Search Restructuring the Content Marketing Landscape?
Ray Kurzweil, Google’s director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually understand the content of the Web pages,” instead of simply matching user-entered keywords with highly optimized pages. He predicts that search engines will reach “human-like” levels of comprehension within five to eight years. All of this is leading toward what the content marketing world labels “semantic search.” Read more
“What is old is new again”
In my roughly 15 years in the tech PR/marketing world, while there are new channels to build awareness, event PR hasn’t changed a whole lot in terms of its purpose.
After the dotcom bust about 12 years ago, there were dire proclamations in the U.S. about the demise of the tradeshow based on cost factors. Companies didn’t need to pay travel expenses, booth costs, etc. when they could get the same benefits from what was dubbed as “virtual events.”
While some of these virtual events are still in existence, many of the big tech tradeshows are booming and more are popping up given the money that is flowing into tech from VCs. Some of the top shows that our clients go to include RSA Conference, Gartner ITxpo, Dreamforce, HIMSS, Interop, O’Reilly Strata, FOSE and Structure.
5 Ways to Measure the Impact of a Digital PR Campaign
Say that your tech company recently got covered in a major tech publication like TechCrunch or VentureBeat. For about a week, you see a pretty big spike in traffic going to your website. Maybe a few people even register for a trial of your product or sign up for your email newsletter.
Is all of that traffic related to the article? Could you say that all of it is directly related to public relations outreach? Read more
How the Sixers Sold Fans on a Losing Campaign
Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning rod for praise and criticism throughout the sports world. NBA Commissioner Adam Silver described the streak as “bad for everyone,” while fans in Philadelphia remain remarkably optimistic about the team’s future. That optimism was demonstrated Saturday night when the crowd gave the team a standing ovation for their rare victory. You see, not only have the Sixers positioned themselves for a top pick in this year’s talent heavy draft (and likely a second lottery pick from the Pelicans), but they successfully sold this aggressive rebuilding strategy to a fanatical Philadelphia fan base. Read more