The PR Market in 2014 in Mexico City

This Thursday’s contribution is coming from Adriana De Vizcaya, Account Manager at Lead Image, GlobalCom partner in Mexico.

Adriana De Vizcaya

The PR industry in Mexico has become more specialized in the content and the connections that the brands has with its customers; the PR expert need to understand the city insights and where the audience is.

 

Talent Needed yellow road warning sign to illustrate a need to f1. Talent: The PR is becoming more specialized in different kinds of industries and is developing a personal and honest working relationship; the PR professional need to understand about the company’s business objectives in order to develop PR strategies focus on how the positive reputation can become a benefit for the company.

 2. The Brand Story: The PR Market in Mexico is focusing on develop emotions and experiences with relevant content that can help the companies to create a conversations between the audience and the brand, in which the message has to become memorable

3The PR 2.0: The social media is growing faster, the public relations is moving to develop messages that can be helpful in the zero moment of truth, meaning as in the way consumers search for information online and make decisions about brands; the PR has to create a connection of possibilities between brands and customers with different kinds of insights.

How To Be The Best And The Leader

It doesn’t matter where you from, the goal of every PR around the world is to be the exclusive source for all the information about its clients and to develop the collective and individual connections with the key messages.

 

Author: Adriana De Vizcaya – Account Manager at Lead Image – adevizcaya@leadimage.com

 

3 Simple Tips to Professionalize Your LinkedIn Profile Picture

This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.

Over the years, I’ve phLinkedIn Profileotographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have some nice, uniform headshots agency-wide to use for new business presentations, and of course, to improve our LinkedIn profiles.

Like any photographer, I began brainstorming how to create the perfect image, which had me thinking about the qualities that truly make a profile picture really stand out. Is it perfect lighting? Does it matter what color shirt or tie my subject wears? Does the photo really need to be centered? (Side note: I really hate centering!) Read more

What have been the most significant PR trend / change in the PR market in 2014 in Saudi Arabia?

WaelSabri

The second blog post of our running and current series “PR Trends of 2014″ is provided by Wael Sabri MD of Global Arabia, GlobalCom PR Network member in Saudi Arabia

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How to Track Your Content Marketing Program’s Results

This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

Tracking your content marketing program's results isn't hard, it just requires the right tools.B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either.

Sure, there might be a lot of repetitive articles for the sake of search engine optimization (SEO), but who’s not guilty of that?

The creation of content is no longer the biggest challenge faced by B2B content marketing. A lot of executives have heard that this thing called “content” is important for the business, so they’re willing to give it a try. Read more

PR takes centre-stage: Top 3 trends in 2014

As we are approaching the end of the year we have asked our PR teams around the world to share their top 3 PR trends and changes in the media market with us.

Richard Fogg,  MD of CCgroup, one of GlobalCom PR Network’s UK offices, provides the first post in the series:

RichardFoggThe key PR trend of 2014 has been about delivering on the rhetoric of the last few years. Conference after conference. Thought leader after thought leader. Blog after blog. The PR buzz terms have been coming thick and fast: Content marketing. Data-driven insights. Paid media. Outcome measurement. Search integration. Agency re-structuring.

Of course there are new terms entering the PR lexicon. But, critically, the industry is starting to deliver. Especially in the B2B technology PR space. Especially amongst nimble independent agencies. Especially in LondonRead more

Corporate Video Content Needs to Be Less Corporate

This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.

Video content needs to be about the story, not product features and specs.The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded of a quote from well-known radio personality, Ira Glass:

“The power of the anecdote is so great. No matter how boring the material is, if it’s in story form, there’s suspense in it. It feels like something’s going to happen.”

Actually, I was reminded of this quote while reading a recent article at TheMusicBed.com, an excellent music licensing resource for independent and corporate filmmakers alike. The article focused on The Music Bed’s approach to conducting interviews and how they are able to pull compelling stories from their interview subjects. It’s a good read, and I highly recommend it for anyone who conducts interviews regularly, whether you’re a journalist, PR professional or filmmaker. Read more

What’s Hot in UK Consumer Technology this Christmas?

This post was first published by Naomi Barry, on Escapade PR’s blog  

As we head into November, and with just two pay days left until the big day, at Escapade our minds cannot help but drift towards the right Christmas gift for our nearest and dearest.

What is on trend?  And is anything actually within our budget?

When it comes to kids, you can’t go far wrong with the top ten list from Hamleys, with gifts priced from £25 to £200+.  Interestingly, this year, it is full of tech gifts featuring a  Barbie Colour Change Bag, a LeapFrog LeapTV and a Kiddizoom Smart Watch featuring games, alarm and camera functionality.

For the grown-ups, Currys and PC World unveiled its top 10 predictions for Christmas tech back in July (afterall that’s prime Christmas season in our world) with wearable tech forecast to be the gift of choice for many. Read more

5 Outdated #PR Elements – and How They’ve Evolved Today

This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.

Some old PR tactics have evolved into new channels.Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership.

But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.

From circulation numbers to embedded URLs, from event attendance to social presence and from direct mail to SMS, the PR world is evolving. Here are five outdated practices that have undergone a modern makeover with successful results:

1. Press Conferences

While the traditional press conference may still work for government officials, the modern equivalent could be classified as none other than the Twitter Chat. Today, 83 percent of Fortune 500 companies have active Twitter accounts. And for good reason. With 271 million monthly active users, companies have their customers, partners and prospects at their fingertips. Read more

Dealing with cyber risks: An issue becomes a crisis when the media gets involved

We live in a digital age where we have to be aware of the many cyber risks that surround us. We have to be prepared for when our cyber security systems fail to protect us – because they will fail from time to time. In 2012, the personal information and credit card information of 77 million online users of Sony’s PlayStation were hacked. LinkedIn had 6.5 million encrypted passwords published on a Russian webpage where the hacker asked for help to crack the codes. These are large-scale examples but cyber risks are nonetheless issues that companies have to be prepared for. Because if a cyber-attack happens, the company leaders will be perceived as incompetent and unable to control their businesses, regardless of the fact that the company is the victim of a crime.

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An Honest Guide to Using LinkedIn Discussion Groups

This post was first published by Manny Veiga on March Communications’ blog PR Nonsense.

For a long time, LinkedIn Discussion Groups have been cast as the hidden treasure trove of social engagement and as every social media expert’s secret for LinkedIn marketing success. The “big tip” has always been to post a link to your blog in a relevant discussion group, and then watch as the page views come flowing in.

I’m skeptical.

LinkedIn spam
Spam” by Janet Galore is licensed under CC BY 2.0

When I was an in-house marketer, I spent hours joining groups, participating in discussions and sharing links. Through it all, I developed a sneaking suspicion that the topics in Groups were nothing more than thinly veiled ad copy repurposed and poorly disguised as legitimate discussion. And linking to my own blog posts never yielded the results – click-throughs, page views, leads – that I wanted.

If we’re being honest, very little about the activity in Groups looks anything like actual, you know, discussion. Most topics are self-promotional and the handful of legitimate conversations that do occur are pushed down by mountains of spam.

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