In our interview PR expert Vita Savicka explains how the financial crisis influenced PR practices in Latvia, she talks about the evolution of the local media landscape and general local differences in PR practices.
Our global PR interview series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples demonstrate how to utilize these trends to do successful PR in Vietnam. The series is based on phone […]
In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan Ståhlberg: The PR landscape is in the midst of a strong process […]
This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming increasingly popular here, but traditional media like newspapers and TV still have the highest priority. *The […]
Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate social media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series today. 1. What is the latest trend (change) in PR you have identified in your region? Vilma Bosticco: […]
Today our PR interview series is visiting Denmark. According to the map we posted some weeks ago, many people associate “Danish” with nice pastry. In terms of PR the little Nordic country has developed a taste for online communication, social media, crisis communications and other alternatives to traditional PR services, as Jess Myrthu reports. * […]
Our PR interview series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India (as all well-executed international PR efforts should be) and why a lot of overseas companies fail here in their overall […]
In part 1 of the interview* with PR specialist Wibke Sonderkamp we learned about current trends and changes in the German media landscape and PR practices. Part 2 of the interview takes a look at cultural differences and local PR specifics companies should keep in mind for their PR initiatives in Germany.
Today our global PR Reach series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and clients who had to be re-animated with some excellent German beer after their first encounter with the shockingly […]
In our global PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet nation worldwide? Just read what Kelvin Chen, Executive Associate at […]
Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems in the use of the local language in our global PR interview series featuring Bulgarian PR expert Gergany Vassileva […]
In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and why social media marketing does not necessarily support a company’s marketing goals in today’s interview with […]