Entries by Tobias M

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Global PR Perspective – Thinking outside the box in Vietnamese PR (part 1)

Our global PR Series is featuring Vietnam this week: The communication specialists of VERO Public Relations are giving us an insight into the general development of PR and current media and communication trends. Recent PR examples demonstrate how to utilize these trends to do successful PR in Vietnam. The series is based on phone or face-to-face interviews and written […]

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Global PR Perspectives – traditional Media still dominate the Japanese market but new communication channels are catching up (Part 2)

Last week PR expert Tadahisa Kimura reported on the still dominant role of traditional media in Japan, home of “the big 5”, the five national dailies with the highest circulation worldwide. Today Tadahisa Kimura talk about local PR specifics such as the unique Japanese „press club system“, something that international companies launching multi-market services and […]

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Global PR Perspectives – traditional Media still dominate the Japanese market but new communication channels are catching up

This week our series on international PR will visit Japan. Tadahisa Kimura, General Manager at GlobalCom’s partner agency Kyodo Public Relations in Tokyo, informs about current trends in media and PR in Japan. Online and social media are becoming increasingly popular here, but traditional media like newspapers and TV still have the highest priority.