Entries by Wibke Sonderkamp (GlobalCom)

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Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment – that’s the stuff of PR executives’ nightmares. The newly published ‘PR Trend Monitor’ by dpa subsidiary News Aktuell asked more than 500 PR Professionals which of the causes for a communication crisis they fear most and what should be avoided in handling a […]

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GlobalCom PR Network becomes member of ICCO and sponsors “Independent Consultancy of the Year Award”

December 10, 2015 / GCPR News GlobalCom PR Network (GCPR) represents the 21st century breed of global PR development. It is an association of independent agency teams with a proven track record in their domestic countries united in a global operating network. With more than 1,400 experienced PR consultants, GlobalCom PR Network serves national and […]

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Global Magnolia PR? No thanks! One size fits all doesn’t always work where global reputations are concerned, says Prova’s St John White.

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my view, taken a turn for the worse. Back in the eighties, I worked with some great […]

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Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material […]

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GlobalCom PR Network appointed as LogicNow’s International PR partner

01 April 2015 – LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup. CCgroup will handle lead agency duties and the UK […]

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Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language. This […]

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Content Management for Online Communities

Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR). Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to over-load, but you […]

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What’s in an Angle? Perspectives on the Amazon/Hachette Dispute

 Posted by Kelly Davis at Jennifer Connelly Public Relations (JCPR). Anyone who’s ever flipped channels between FOX News and MSNBC immediately following  a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent business dispute between Amazon and Hachette demonstrates […]