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Earth Day 2022: Essential role of PR for sustainability education

“PR agencies have an essential and positive role to play in environmental sustainability education and campaigning”, says Spreckley Partners’ MD, Richard Merrin. As part of its wider mission to promote clients working towards a safe, sustainable, and equitable world for all, Spreckley PR has launched a new, dedicated clean and greentech PR division. The new […]

5 tips to better convey employee recognition

Capable and engaged employees are a core factor for the success of any organization. Current neurobiological research results show: By conveying appreciation, managers make a significant contribution to the retention, motivation, performance and even the health of their employees. For corporate communication professionals and HR teams this rises the question: how can managers and team […]

5 Erkenntnisse zur Gleichberechtigung im Berufsleben aus dem Krisenjahr

Heute ist Weltfrauentag 2021. Gemeinsam mit den Talent Management Experten von SumTotal Systems haben wir uns die Entwicklungen der letzten 12 Monate verfolgt, Studien und Analysen gewälzt, um festzustellen, welche Auswirkungen die Pandemie auf die Gleichstellung der Geschlechter im Arbeitsleben hatte und hat. Ungleichgewicht wirtschaftlicher Folgen Die Pandemie schafft sicher keine neuen Ungleichheiten. Sie macht […]

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International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women’s Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality in the work-life. Economic consequences The crisis does not necessarily create new inequalities. However, in many […]

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Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment – that’s the stuff of PR executives’ nightmares. The newly published ‘PR Trend Monitor’ by dpa subsidiary News Aktuell asked more than 500 PR Professionals which of the causes for a communication crisis they fear most and what should be avoided in handling a […]

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GlobalCom PR Network becomes member of ICCO and sponsors “Independent Consultancy of the Year Award”

December 10, 2015 / GCPR News GlobalCom PR Network (GCPR) represents the 21st century breed of global PR development. It is an association of independent agency teams with a proven track record in their domestic countries united in a global operating network. With more than 1,400 experienced PR consultants, GlobalCom PR Network serves national and […]

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Global Magnolia PR? No thanks! One size fits all doesn’t always work where global reputations are concerned, says Prova’s St John White.

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my view, taken a turn for the worse. Back in the eighties, I worked with some great […]