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5 tips to better convey employee recognition

Capable and engaged employees are a core factor for the success of any organization. Current neurobiological research results show: By conveying appreciation, managers make a significant contribution to the retention, motivation, performance and even the health of their employees. For corporate communication professionals and HR teams this rises the question: how can managers and team […]


Social Media Checklist Image Sizes 2021

90 percent of information transmitted to the human brain is visual. In addition, the brain processes images 60,000 times faster than text. Therefore, it is not surprising how important strong visuals are for PR, marketing, websites, and Social Media. A survey by Twitter found that tweets with images receive on average 35 percent more retweets […]

5 Erkenntnisse zur Gleichberechtigung im Berufsleben aus dem Krisenjahr

Heute ist Weltfrauentag 2021. Gemeinsam mit den Talent Management Experten von SumTotal Systems haben wir uns die Entwicklungen der letzten 12 Monate verfolgt, Studien und Analysen gewälzt, um festzustellen, welche Auswirkungen die Pandemie auf die Gleichstellung der Geschlechter im Arbeitsleben hatte und hat. Ungleichgewicht wirtschaftlicher Folgen Die Pandemie schafft sicher keine neuen Ungleichheiten. Sie macht […]


International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women’s Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality in the work-life. Economic consequences The crisis does not necessarily create new inequalities. However, in many […]


The New Normal in Numbers

During the past weeks we have published several of posts on how the Covid-19 related measurements have influenced our business lives, have accelerated trends such as the progressing digitalization and virtual events, triggered changes in social media management and the need for cost effective PR support. The team of Statista has now summarized trends and […]


Ready to manage a remote workforce?

6 tips for decentralised work with employees in the home office or in the field Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations need […]


Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment – that’s the stuff of PR executives’ nightmares. The newly published ‘PR Trend Monitor’ by dpa subsidiary News Aktuell asked more than 500 PR Professionals which of the causes for a communication crisis they fear most and what should be avoided in handling a […]


GlobalCom PR Network becomes member of ICCO and sponsors “Independent Consultancy of the Year Award”

December 10, 2015 / GCPR News GlobalCom PR Network (GCPR) represents the 21st century breed of global PR development. It is an association of independent agency teams with a proven track record in their domestic countries united in a global operating network. With more than 1,400 experienced PR consultants, GlobalCom PR Network serves national and […]


Global Magnolia PR? No thanks! One size fits all doesn’t always work where global reputations are concerned, says Prova’s St John White.

I’ve spent most of my career in marketing and PR, polishing the reputations of some great brands. And whilst most of the basic principles have remained the same, the PR industry’s approach to international reputation management has, in my view, taken a turn for the worse. Back in the eighties, I worked with some great […]


Strengthen Your PR Campaigns with Visual Content

Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material […]