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GlobalCom PR Network appointed as LogicNow’s International PR partner

LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup. CCgroup will handle lead agency duties and the UK press office, working alongside […]

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Cleaner than a frog’s armpit – the joys of translation

Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language. This […]

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What’s in an Angle? Perspectives on the Amazon/Hachette Dispute

Anyone who’s ever flipped channels between FOX News and MSNBC immediately following  a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent business dispute between Amazon and Hachette demonstrates several of the many lenses through which media interpret […]

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PR Events in Turkey

In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event promotion Many firms these days are questioning the benefits of using social media in B2B events. […]