Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog post:
The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning rod for praise and criticism throughout the sports world. NBA Commissioner Adam Silver described the streak as “bad […]
In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event promotion Many firms these days are questioning the benefits of using social media in B2B events. […]
It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart. Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly, share it with others.
The Westboro Baptist Church (WBC) lost its founder and patriarch Fred Phelps to natural causes last week. The 84 year-old preacher and activist from Topeka, Kansas leaves behind a career largely characterized by his reliance on the media to publicize his wretched theology. During his six decade reign over the church, Phelps became a savvy […]
Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years. Business-speak worms its way into boilerplates, resumes and even live conversations like an invasive species attacking the collective vocabulary […]
Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and […]
While there isn’t quite the degree of mud-slinging among financial services firms as there is among politicians during an election year, business executives do sometimes feel the urge to tear down the competition. And some of them have been known to act on those urges. It might feel gratifying to publicly air the weaknesses of […]
The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the diversity of clients served, including world renowned companies such as Reckitt Benckiser […]
During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting regions as well as a huge all-Russia event for Renault cars at the end of […]