Prova has only been a member of GlobalCom since June, but has already grasped the opportunities the network offers with both hands. Account director Zoe travelled to the annual conference in Istanbul, our MD Richard has had numerous meetings with PR agencies in countries from France to China, and I’ve been lucky enough to travel […]
Research shows that adding images and video to your PR campaigns can increase engagement and social media sharing. In fact, Forbes found that 75 percent of articles published each week include multimedia content. Multimedia elements help on a variety of fronts and play a big role in storytelling. We encourage our clients to consider adding image material […]
LogicNow, the world’s leading integrated IT Service Management platform provider, has appointed the GlobalCom PR Network to handle its international corporate and B2B public relations campaigns. GlobalCom was appointed after a competitive pitch process led by London-based B2B technology PR agency, CCgroup. CCgroup will handle lead agency duties and the UK press office, working alongside […]
Working in international PR, translations belong to our daily tasks. To make sure the content and correct meaning of articles, press releases or comments is transferred into another language we differentiate between translation and localization – meaning we expect our consultants to understand each paragraph and message and express it in their local language. This […]
In 2011, Eli Pariser, of advocacy group MoveOn.org, gave a thought-provoking and popular TED Talk on the main stage that questioned whether the era of personalized information might have the counter effect of trapping each of us in our own unique and self-contained information “filter bubbles.” He argued, during the talk and in a book […]
As we are approaching the end of the year 2014, we have asked our PR firms around the world to share their top 3 PR trends and changes in the media market with us. We believe that this insight, though somewhat speculative, can prove to be useful because such observations are often based on hands-on […]
Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR). Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to over-load, but you […]
Anyone who’s ever flipped channels between FOX News and MSNBC immediately following a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent business dispute between Amazon and Hachette demonstrates several of the many lenses through which media interpret […]
Posted by Megan Snyder at Jennifer Connelly Public Relations (JCPR). According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.”’ Video ads are a huge market for brands looking to reach their audiences in an interactive […]
Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog post: “Unlike remembering to ride a bike when you were a kid, writing […]
The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning rod for praise and criticism throughout the sports world. NBA Commissioner Adam Silver described the streak as […]
In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event promotion Many firms these days are questioning the benefits of using social media in B2B events. […]