Entries by Wibke Sonderkamp (GlobalCom)

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How the Sixers Sold Fans on a Losing Campaign

The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning rod for praise and criticism throughout the sports world. NBA Commissioner Adam Silver described the streak as “bad […]

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PR Events in Turkey

In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event promotion Many firms these days are questioning the benefits of using social media in B2B events. […]

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Hemingway Hates Your Press Releases

Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years. Business-speak worms its way into boilerplates, resumes and even live conversations like an invasive species attacking the collective vocabulary […]

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Malaysia: AN EVENTFUL LIFE

Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and […]

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How to plan a successful event in Brazil

The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases. With the diversity of clients served, including world renowned companies such as Reckitt Benckiser […]

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Events in PR – A Russian Perspective

During the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting regions as well as a huge all-Russia event for Renault cars at the end of […]