As we are approaching the end of the year 2014, we have asked our PR firms around the world to share their top 3 PR trends and changes in the media market with us. We believe that this insight, though somewhat speculative, can prove to be useful because such observations are often based on hands-on […]
Posted by Rachael Wolensky, Intern at Jennifer Connelly Public Relations (JCPR). Being “social” is a combination of understanding both your online community as much as your offline community in regard to not only the type of content you are providing them, but also the volume of information. You don’t want content to over-load, but you […]
Anyone who’s ever flipped channels between FOX News and MSNBC immediately following a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent business dispute between Amazon and Hachette demonstrates several of the many lenses through which media interpret […]
Posted by Megan Snyder at Jennifer Connelly Public Relations (JCPR). According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.”’ Video ads are a huge market for brands looking to reach their audiences in an interactive […]
Just as practice is the way for musicians and other entertainers to get to Carnegie Hall, writers need to consistently practice in order to both improve and maintain their skills. A Publicity Club of New England member pointed out in a blog post:
The Philadelphia 76ers snapped their historic losing streak Saturday night in a blowout win over the Detroit Pistons. Their 26-game skid tied the 2010-11 Cleveland Cavaliers for the NBA’s longest. This masterful tank job has been a lightning rod for praise and criticism throughout the sports world. NBA Commissioner Adam Silver described the streak as “bad […]
In our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events. Utilize Social Media channels for event promotion Many firms these days are questioning the benefits of using social media in B2B events. […]
It’s easy to tell when someone is reciting memorized company jargon rather than speaking from the heart. Instead of repeating the same old lines, why not tell a story? A great one makes your audience want to know more—and more importantly, share it with others.
Think outside the box. Open the kimono. Circle back. Best practices. Innovative solutions. What do these phrases all have in common? They’re staples of business-speak (AKA workplace jargon) and they have plagued corporate prose for years. Business-speak worms its way into boilerplates, resumes and even live conversations like an invasive species attacking the collective vocabulary […]
Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and […]