Arieso, a company that provides solutions to help mobile operators boost network performance and enhance user experience, was looking to elevate the value its technology delivered from network engineer operator board level. CCgroup, a UK based PR firm and a GlobalCom PR Network partner, in collaboration with Arieso, created the ‘hungry handsets’ campaign which delivered new insight into the behaviour of smartphone users. The campaign has recently completed its third iteration and continues to be hugely successful. To date, over a three year period the campaign has produced more than a thousand articles, dozens of requests to download supporting content and several quality sales leads.