Bayer HealthCare, a subgroup of Bayer AG, one of the world’s leading innovative companies in the healthcare and medical products industry started in 2012 with Global Arabia, GlobalCom Network’s Saudi Arabian local PR team, for superior counseling and strategic planning of its healthcare marketing for generating top-tier print and broadcast media coverage, which includes generating attention for landmark publications, regulatory milestones, publicizing breaking news at major medical meetings and successful spreading awareness events. Global Arabia could assist Bayer to successfully position its brands in the Saudi market and increase the public health awareness for many of its products in the Saudi community.