IEEE Standards Association

In 2011 we started working for IEEE-SA, the standardisation organisation of IEEE – the world’s largest professional association advancing technology for humanity – with the goal to educate the market and to promote IEEE-SA’s engagement in the smart grid standardization with our local PR teams in the USA, Germany, Japan and India.

Expert positioning trough strategically placed byline articles, an active dialogue with the media and expert comments to current hot topics, and the transfer of the complex standards topic into tangible consumer topics such as “smart homes” as well as providing market intelligence through surveys are key pillars of the successful PR and communication program.

IEEE Standards Association GlobalCom