Public Relations for IEEE Standards Association

Smart grid standardization

Lights and Energy

IEEE Standards Association

In 2011 we started working for IEEE-SA, the standardisation organisation of IEEEthe world’s largest professional association advancing technology for humanity – with the goal to educate the market and to promote IEEE-SA’s engagement in the smart grid standardization with our local PR teams in the USA, Germany, Japan and India.

Expert positioning trough strategically placed byline articles, an active dialogue with the media and expert comments to current hot topics, and the transfer of the complex standards topic into tangible consumer topics such as “smart homes” as well as providing market intelligence through surveys are key pillars of the successful PR and communication program.

Learn more about IEEE-SA.

IEEE Standards Association GlobalCom

Consumer Tech PR Campaigns

GlobalCom PR Network is a worldwide group of full service public relations and integrated marketing agencies. With 80 offices and serving over 100 countries worldwide, our network represents the rapidly developing global PR network of the 21st century. Learn more about us and our services.

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