Public Relations for McAfee

Italian GlobalCom local partner started working as the communication advisor and partner for McAfee Italy in 1998 – the Italian branch of the wholly owned subsidiary of Intel Corporation relentlessly focused on keeping its customers safe.

Our main objectives were to increase brand awareness for McAfee and to reinforce the relationships with the Italian media, bloggers and social network influencers to generate more quality media coverage for McAfee,  supporting the client’s business goals by the execution of strategic communications programs designed to change the perception and awareness of McAfee and to help achieving sales goals.