Public Relations for: Panasonic

Panasonic

The Blackfriars Bridge solar panel installation would create an enormous 50% of the electricity needed to run the new Blackfriars railway station. Two of CCgroup’s clients – Panasonic and Solarcentury – who were involved in the project saw the opportunity to raise awareness of the practical benefits of renewable energy.

Challenge

Blackfriars Bridge is set to be the largest solar bridge in the world. The 4,400 solar modules atop the bridge will cover a substantial 6,000m2 when completed. The array will create a staggering 50% of the electricity needed for the day-to-day running of the new sustainably constructed Blackfriars railway station.

Creative

Both Panasonic and Solarcentury view Blackfriars Bridge as a landmark project. Solarcentury, as installers, face the challenges of a long and complex construction, due to building over water and in one of the busiest urban areas in the world. Panasonic were tasked with providing highly efficient solar panels capable of producing excellent output.

Consequence

CCgroup achieved coverage for Blackfriars Bridge in many target publications, including BusinessGreen, Solar Power Portal, Eco Builder, and Inhabitat. The news was also featured in The Guardian, ITV News, and the London Evening Standard. Most importantly, we gained visibility for Panasonic and Solarcentury and ensured their story was told.