Client Focus: South Australia

South Australia

In South Australia is a blend of the finest things in life: a relaxed lifestyle, exquisite cuisine, excellent wines and an incomparable landscape. As a tourist destination it positions itself with the highlights: food and wine, outback and wildlife, luxury travel.

public link handles the public relations for South Australia in the German-speaking region of Europe (Germany, Austria, Switzerland) and is responsible for strategic consultancy, planning and implementation of its entire communications activities. Product launches of new offers for tourism at the destination are accompanied by PR work. In addition to ongoing press work activities this includes media trips, blogger relations and marketing co-operations.