VeriFone, the world’s leading payment partner, has been a CCgroup client for five years. In that time we have helped VeriFone drive awareness, demonstrate value and generate sales leads across EMEA. Initially CCgroup had a UK remit with a focus on driving awareness. After a series of successful media relations programmes, CCgroup was appointed the lead agency for EMEA. CCgroup is now the hub agency and helps orchestrate marketing communications activities across the region.
CCgroup’s role also shifted from delivering media relations to wider strategic functions such as messaging and positioning, and content-led sales-enablement campaigns. These functions include social media programmes, on-going competitor analysis and marketing collateral creation. Recent successes include a content-led campaign focused on mobile retailing delivered a host of quality sales leads and a media relations campaign at an industry event that generated coverage in top tier business media including CNBC and Bloomberg.
“CCgroup combines deep market knowledge and strong strategic thinking underpinned by savvy and pragmatic tactics to deliver outstanding communications.” Laurel Wolfe, Director of Marketing Communication EMEA, VeriFone