As a telecoms test and measurement company Viavi ensures top performance in virtually every major network and over 100,000 data centers worldwide— from deployment and installation to monitoring and optimization.
Since the rebrand of Viavi from JDSU, the company has seen a fall in demand for its T&M products in Europe. GCPR’s job is to better establish the Viavi name in the market and position the company as a thought leader. This has been done by a project that focuses on localizing and placing materials that has been created by GCPR’s English PR partner for the international telecoms media. The major product set is the CellAdvisor range, which is used for the test and maintenance of mobile base stations. In this first project GCPR successfully placed three byline articles in key media and arranged an interview of a key editor with a Viavi spokesperson at the Mobile World Congress.