Smart Connections PR, a GlobalCom member since 2017, brings a specialized and personal approach to PR for clients ranging from start-ups to Fortune 500 companies.
The immediacy of today’s information channels means businesses need to respond effectively to protect theirs brands and reputations. At Smart Connections PR, we leverage our long-standing and extensive media relationships to ensure our clients’ messages reach the audiences that need to know about them and what they do. We’ve been crafting PR campaigns for two decades, creating awareness campaigns, tracking who is talking about our clients, their industries and their competitors. Smart Connections PR helps identify the right audience and influencers and guides our clients through the ongoing conversations to ensure control of messaging and coverage in target publications. No matter if the news is corporate, product, VC-related, a new start-up coming out of stealth mode, or a public company reporting earnings and looking to reinvent itself, we can work with you.
Joanne Hogue, Partner, Co-Founder
With over twenty years’ experience in the PR industry, Joanne drives client initiatives with the media and analyst communities with unparalleled success. As Partner of Smart Connections PR, Jo has not taken her foot off the gas since the company’s inception in early 2013. She oversees SCPR’s strategic focus across client and business development. Her vision of excellence can be seen in all that SCPR delivers – planning out strategy, always getting the interview, with results on time and as promised.
Jo’s coverage resume epitomizes client service excellence and she has established media relationships. Her expertise has brought SCPR’s clients in touch with esteemed business and financial publications such and she has particular experience in working closely with and providing corporate PR counsel to chief executive officers, resulting in regular coverage with top-tier business publications.
Dina Grills Petrosky, Partner, Co-Founder
Dina has over thirty years’ experience in media and communications– as both a journalist and a public relations professional. She has worked with Joanne in PR since 1999. Dina works with clients and SCPR’s account teams to ensure client news is turned into actionable items for media and analysts. Dina spearheads award and speaking opportunity research to ensure clients receive the opportunities to share knowledge and the accolades of which they are worthy. She consults with clients on social media campaigns and has been known to write an irreverent hashtag or two.
Dina spent a decade in radio where she enjoyed stints as a news director, radio talk show host, and alternative rock disc jockey in the Providence metro market where she and her news team won an Associated Press Enterprise News Award. Dina holds a B.A. in Journalism and a M.A. in Communication Studies both from The University of Rhode Island.