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21 executive interviews reveal how PR is changing

Insight Track report: 21 executive interviews reveal how PR is changing

Technology dominance, reskilling imperative, need for human creativity. These are the three top-of-mind issues most often raised by international marketing and communications executives when asked about the impact of generative AI. Ethics, sustainability,…

AI-generated fake news: what is the real threat?

Since ChatGPT’s launch last November, public opinion has transitioned through three distinct phases: first intrigue, then excitement and now fear. It’s safe to say we were all impressed when OpenAI’s flagship project first displayed its…
Trends in artificial intelligencehttps://www.bigstockphoto.com/de/image-379883593/stock-vektorgrafik-ai-robot-cyborg-running-on-screen-smartphone-in-hand-cybernetic-girl-accelerates-in-cyberspace-art

Trends in artificial intelligence

Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
Delegation trip China

China – und die Sache mit dem Respekt

Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden…
Delegation trip to China

China – a question of respect?

I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m.…
GlobalCom PR Network

I’ll be back… – innovation in companies

The word “innovation” undergoes a full declension in recent years, substituting a wide array of terms used to describe something new or modern, especially in the technical or technological fields as well as computer sciences. I personally…