Posts
How Brand Transformation makes companies future-proof
In a world that is constantly changing, companies, especially medium-sized ones, are facing ever new challenges. Competitive pressure, stagnant markets, lack of strategic positioning, and dissatisfied employees are just some of the problems…
Public Link – Our new brand identity
16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.
As a public relations agency we aspire to break down the old, creating new topics,…
‘Bland’ Kills Brands: Here’s How to Find Your Voice
When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or mobile networks, tech businesses are the ones that are…
Branding Cyprus: from the Cyprus problem to Marcos Baghdatis
Nicholas Karides, director of ampersand communications in Cyprus, writes regurlarly for the Cyprus Sunday Mail. This week he has written an article about branding a country with the help of a successful young Cypriotic tennis player.
Branding…