This blog post was first published by Alan Miller, CCGroup (UK)
It’s easy to find your day job affecting how you react to details in entertainment. Binge-watching The Expanse on Netflix, a show set 200 years in the future and attempting to show a realistic view of the future – no light-sabers here – I found I could no longer suspend my disbelief. I was fine with the colonised asteroid belts and Mars and Earth on the brink of war, but when a character used casino chip-like cash, that was a step too far. With cash on the way out in the year 2017, how could it possibly still be around in 2217?
This blog is written by Will Gardiner, Head of Business Technology at CCgroup
The 27th of November saw CCgroup launch its latest division – Business Technology.
There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them. And here’s a link to what PRWeek thought of the announcement.
In a nutshell, CCgroup has historically focused on mobile & telecoms, fintech and cleantech, but this year, several of our new and existing clients turned their focus on the enterprise market. And so, following the management buy-out in August, we established a new division to cater for B2B technology companies and consultancies from four key areas: IT Infrastructure; Workflow IT; Back-Office IT; and Business Intelligence & Big Data. There’s more detail on what these areas comprise of in the news release. Read more
Today our series features Duncan McKean, Account Director Telecoms at CCGroup, GlobalCom PR Network partner in the UK, who gives us some insights into “Tops and Flops” in the British market.
Today our series features Charlotte Webster, Head of Clean Technology at CCGroup, GlobalCom PR Network’s partner agency in the UK – who gives us some insights into “Tops and Flops” in the British market.
With the plethora of communications channels now available to reach consumers, it can be confusing to know where and how to apportion your public relations budget.
Do you opt for a social media route putting all your effort into bloggers, social media sites and on-line engagement? Or should you rely on traditional print media to get your message across? Or maybe regional radio both on and off-line is where you should be?
In reality there isn’t a one-stop solution for any brand, service or product.
If you have a mass market product targeting gatekeepers in a demographic or location that doesn’t have internet access at home then it is probably true to say that an on-line campaign would be wasted. A better engagement route might be broadcast and women’s lifestyle magazines.
Conversely, if you have a service that is targeting students, it is probably not an efficient use of time and effort to target traditional print media but to look at experiential and on-line instead.
The key to a successful campaign is to really understand your target audience, their media consumption and their buying behaviour.
Escapade is an affiliate company of the CCGroup, and focuses on Consumer lifestyle. “Our broad lifestyle expertise spans food & drink, electronics, home, consumer technology, fmcg, leisure and personal care – so we have plenty to offer our clients’ brand”, explains Lynne Goddard, Head of Escapade. “The agency has just joined GlobalCom and will become a main driver for the network’s increasingly dynamic consumer lifestyle business.”
“Escapade will be an excellent partner for international PR campaigns in the consumer lifestyle segment, and they know their media channels well,” says Ralf Hartmann, Chairman and Founder of GlobalCom.
Check out www.escapadepr.com for more information.