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Delegation trip China
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China – und die Sache mit dem Respekt

Jetzt bin ich schon mehr als zwei Wochen zurück aus China – und trotzdem geht mir der Besuch noch immer durch den Kopf. Warum eigentlich? Natürlich gab es in kurzer Zeit viele Eindrücke. Das wundert auch nicht, wenn die Agenda doch jeden…
Delegation trip to China
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China – a question of respect?

I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m.…
Media Social, zerone, GlobalCom PR NetworkMedia Social, zerone, GlobalCom PR Network
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公众号如何做选题?

This blog post was first pubilshed at zerone's blog.公众号今天做什么?这恐怕是新媒体人每天在想的问题。有时候抓破头皮、想破脑袋,恐怕也没个结果,真是让人头疼。公众号如何定选题…
China
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Lost in translation, Part 2 – Marketing and branding in China – 10 dos and don’ts

When European companies expand their business, often the most challenging yet most rewarding market to crack is the Chinese one.Last week Wan Gang, China’s Minister of Science and Technology, stressed the importance of the relationship…
China
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Lost in translation, Part 1 – Marketing and Communications in Europe: 10 Dos and Don’ts

Europe and China are home to some of the world’s oldest traditions. Each continent has a vibrant and expansive history and a myriad of different cultures, beliefs and demographics. The two continents have been trading for centuries, but as…
China
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Global PR Perspectives – PR in the No. 1 Internet nation worldwide! (part 2)

PR in China is still quite a young discipline and a major challenge at the same time, especially for foreign companies. One of their first lessons learned might be crisis communication, but at the same time the vibrant media scene offers lots…
China
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Global PR Perspectives – PR in the No. 1 Internet nation worldwide! (part 1)

In our global PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet…
China
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“Made in China” – shaping the country image

Globalization of Chinese companies offers opportunities for the PR industryThe rise of China as a global economic and political powerhouse is a hot topic every now and then on a regular basis. Only recently, the visit of German chancellor…