Posts

Technology transformation during COVID-19
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Technology transformation during COVID-19

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution in the work-from-home season. But is it the answer to all trouble? During #socialdistancing, online platforms that support online meetings and working especially…
Coronavirus epidemic: Public relations when the public is out of sight
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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus epidemic is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
The Israeli medias impact during the COVID-19 crisis
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The Israeli medias impact during the COVID-19 crisis

The Israeli media had and still has a significant impact on the public, mainly due to the traditionally high consumption of news as well as other content by the Israelis, who love to be “in the know”. This is true to both the older audience,…
The New Normal in NumbersStatista
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The New Normal in Numbers

During the past weeks we have published several of posts on how the Covid-19 related measurements have influenced our business lives, have accelerated trends such as the progressing digitalization and virtual events, triggered changes in social…
Social Media Management in the Age of Coronavirus
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Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s…
How Social Distancing is Changing Social Media
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How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms…
Managing Remote Workforceshttps://www.bigstockphoto.com/de/
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Ready to manage a remote workforce?

6 tips for decentralised work with employees in the home office or in the field Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies…
Pr fake news infodemic
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Spread Responsibly: PR in a Fake News ‘Infodemic’

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” - Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20 Practicing…
COVID-19 cost-effective PR
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COVID-19 – the single word that tells businesses why they need cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR…