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6 tips for decentralised work with employees in the home office or in the field

Companies in Europe and around the world are facing major challenges due to the measures taken to contain the Corona virus pandemic, which forced many companies to close their doors. When employees are forced to work from home, organisations need to figure out how to stay engaged and functional in a fully digital mode. This applies not only to the current crisis, but also to companies that are increasingly switching to decentralised work and mobile workforces in the face of digitisation.

Together with our client and Talent Management expert SumTotal we have summarised 6 recommendations for team leaders and workforce managers who are faced with this situation.

Compared to Europe as a whole, Germany and the wider DACH region have been on the fence for some time when it comes to remote working. According to the Federal Statistical Office[i], only around 11 percent of the German workforce works from home regularly or sometimes. In the Netherlands and Norway, on the other hand, this applies to almost 40 percent. In the UK 25 in in Austria 22 and in France over 20 percent work regularly or sometimes from home. Due to the current social distancing measures in the fight against Covid-19, these numbers are rising rapidly. According to a recent survey by the digital association Bitkom, one in two German professional (49 percent) currently work entirely or at least partially in their home office[ii]. While many companies have already laid the foundations for digital remote working through advancing digitalisation and new work models, this is a completely new situation for other companies. There are some employees who are only now experiencing working at home for the first time, after more than 30 years of their working life. It is especially important for companies and managers who have suddenly had to change their teams and employees to a completely new way of working, to take the following recommendations into consideration.

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Pr fake news infodemic

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” – Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20

Practicing responsible and effective PR in the midst of a fake news ‘infodemic’ gives a whole new meaning to that well-worn industry phrase ‘going viral’.

After all, achieving virality, in the sense of delivering must-share news and content across readers and viewers’ social networks, has been, for the best part of the last twenty years, the Holy Grail of the PR industry.

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COVID-19 cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR agency.

Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts (still friends) told us their media and social media exposure had plummeted – by more than 50 percent in two cases.

With the World Health Organisation announcing a coronavirus pandemic, economies are teetering on the brink of recession. So why pay more for less in the public relations sector?

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