Posts

The New Normal in NumbersStatista
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The New Normal in Numbers

During the past weeks we have published several of posts on how the Covid-19 related measurements have influenced our business lives, have accelerated trends such as the progressing digitalization and virtual events, triggered changes in social…
Public Relations, PR
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Four Tips & Tricks for Successful PR Measurement

This post was originally published by Laurie Davis on the Interprose Voice blog. Whether it is to increase sales, gain more members, or be seen as a thought-leader in a particular industry, businesses and organizations have a wide variety…
Content Marketing Strategy
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Public Relations is ahead of its (content marketing) time

Content marketing remains firmly planted near the top of most brands’ priorities these days. Organizations are weighing their options and trying to figure out what their next step should be. Do they grow their own internal content capabilities…
Statistics, Data, Analysis, Charts
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5 Ways to Leverage an Analyst Report for PR and Marketing

Analysts are often seen as some of the most credible influencers in any given field. Their vendor neutrality and broad knowledge of market players makes them a reliable source on industry trends, developments and projections. That’s why commissioning…
Statistics, Data, Analysis, Charts
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How to Track Your Content Marketing Program’s Results

B2B content marketers have come a long way. They’re not writing as much “selfie” content anymore and they’re not writing unhelpful stuff, either. Sure, there might be a lot of repetitive articles for the sake of search engine optimization…
Statistics, Data, Analysis, Charts
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3 Easy-to-Use Analytics Tools (and None are from Google)

According to Wikipedia, “magical thinking” is the attribution of causal relationships between actions and events where scientific consensus says there is none. If you replace “scientific consensus” with “hard numbers,” you might…
Statistics, Data, Analysis, Charts
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5 Ways to Measure the Impact of a Digital PR Campaign

Say that your tech company recently got covered in a major tech publication like TechCrunch or VentureBeat. For about a week, you see a pretty big spike in traffic going to your website. Maybe a few people even register for a trial of your product…
Social Media Channels
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The Art and Science of PR Measurement, Part 2

This post was first published by Kacey Albertine on March Communications' blog PR Nonsense. PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected.…
Social Media Channels
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The Art and Science of PR Measurement, Part 1

This post was first published by Nate Hubbell on March Communications' blog PR Nonsense. PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected.…
Statistics, Data, Analysis, Charts
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PR Analytics is Not PR Measurement, But You Can’t Do One Without the Other

There are generally two ways to conduct PR measurement: output vs. outcomes. But what many struggle to grasp is that measurement itself is not analytics. In PR, analytics takes on a very literal meaning in that, conducting analysis about how…
Statistics, Data, Analysis, Charts
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Big Data, Big PR?

It’s official: Big Data is now a mainstream business buzzword, not just tech insider terminology. Steve Lohr recently cited Big Data’s appearance as a  featured topic at the World Economic Forum, its prominence in the New York Times’…
Social Media Channels
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An Argument Against Exaggerated Market Research

Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…